In praise of techno-austerity

Economist.com (Jun 14 2010)

1. AUSTERITY is a word much found on the lips of politicians and economists at the moment; but it is seldom heard from technologists. And although the idea that “less is more” has many adherents in architecture, design and fashion, the technology industry has historically espoused the opposite view. Products should have as many features as possible; and next year’s version should have even more. As prices fall, what starts off as a fancy new feature quickly becomes commonplace—try buying a phone without a camera, or a car without electric windows—prompting companies to add new features in an effort to outdo their rivals. (Read Full Article)

   Bookmark or Share this article

Login to comment.