Green IT in high demand among IT buyers

infoworld.com (Jul 15 2010)

1. Demand for green IT products has increased impressively over the past few years, according to new research from Forrester. Back in 2007, only 25 percent of companies had a list of green criteria for technology purchases, whereas 60 percent now have such requirements. Notably, the biggest driver for purchasing green is to cut costs, rather than to be a good environmental steward -- yet many companies are still struggling to find an ROI from embracing green IT. Although both awareness of and demand for green IT products are high, economic hardships -- and perhaps some skepticism as to the true ROI of green tech -- pose significant barriers to adoption, according to the latest in Forrester's series "The State of Green IT Adoption. "Our survey found a significant jump (from 29 percent to 40 percent) in the number of companies stating that a lack of a clear business case or return on ... (Read Full Article)

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