Do Google's carbon offsets add up to much?
Google, a company that runs power-hungry data centers, employs thousands of people, and operates a corporate jet, said on Wednesday that it was carbon neutral for the past two years. How so? Offsets.
The idea of a carbon offset is to compensate for the greenhouse gas emissions of a company or person by investing in a project that reduces emissions from the atmosphere.
Google sees offsets as an imperfect method for lowering their total carbon footprint, among other efforts. To detractors, offsets are essentially greenwashing when companies do little more than buy offsets to meet their environmental sustainability goals.
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