Microsoft and Yahoo finally reach deal

money.cnn.com (Jul 29 2009)

1. After a year and a half of dealing, the tech giants reach a 10-year deal to take on Google, which holds a 65% market share in online search. Under the 10-year deal, Yahoo.com and Bing.com will maintain their own branding but search results on Yahoo.com will say "powered by Bing." Yahoo, in turn, will be responsible for attracting premium advertisers. Microsoft will pay Yahoo 88% of the revenue it gains from searches on Yahoo's sites. Microsoft will also have the rights to integrate Yahoo's search technology into its own existing Web search platforms. (Read Full Article)

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