1. Nonprofits Rush to Solicit Donations via Text, but the System Is Flawed

    Nonprofits Rush to Solicit Donations via Text, but the System Is Flawed
    The earthquake in Haiti was an “aha!” moment for nonprofits, demonstrating within hours the vast potential to raise money by text messaging.James Eberhard, founder of Mobile Accord, which helped the Red Cross take in money after the Haiti earthquake. Using a simple five-digit code and the word “Haiti,” the American Red Cross raised some $2 million in the first 24 hours after the devastating Jan. 12 earthquake — almost as much as was raised in the previous year by nonprofits with text-to-give programs in 2009.
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