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The next big opportunity for saving power in the data center isn't a more efficient computer or chip, or a better cooling system. It's rewriting--or eliminating--legacy software code. Most of the other stuff is already done, or at least under way. Intel ( INTC - news - people ) and Advanced Micro Devices ( AMD - news - people ) have made huge gains in power efficiency and performance over the past decade. Virtualization has allowed utilization of servers to increase by a factor of 10. Better cooling fans and smarter placement of server racks has cut power consumption. But ...
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