Greenpeace Study Targets "Dirty Power" in Cloud Computing

Web Host Industry Review (Apr 21 2011) Fossil Fuel , Cloud Computing

1. Environmental organization Greenpeace (www.greenpeace.org) announced on Thursday it has released a new study that highlights the rapidly growing environmental footprint of the online world and evaluates both good and bad energy choices made by top IT companies such as Facebook, Google, Apple, and Yahoo!. Titled "How Dirty is Your Data?," the report details the large amount of electricity required to power cloud offerings. The report argues that despite significant advances in energy efficient data center design, the IT industry is "both largely ignoring the importance of using renewable power as a top criterion for locating new infrastructure and is not transparent in disclosing its energy use." (Read Full Article)

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