How Green Is Apple’s iCloud?

Home - eWeekEurope.co.uk (Jun 8 2011) Cloud Computing

1. Apple’s iCloud will boost adoption of cloud computing – but questions remain about the energy efficiency of the project, says Peter Judge For consumers, Apple’s iCloud announcement this week is simply another way to move music and movies around, sharing content between all the devices they love. For the IT industry, there is something more significant happening. Apple has been selling digital content for a long while – now it is selling access to content which it stores in a massive data centre. Amazon and Google have similar offerings and argue that cloud offerings just give users a new place to store content they have already paid for. (Read Full Article)

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