Google reveals electricity use, aims for a third clean power by 2012

GigaOM (Sep 8 2011) Carbon Footprint , Emissions , Fossil Fuel , Wind

1. In a new green-focused website, Google has just revealed its total electricity use publicly for the first time and says it plans to have about a third of the electricity it consumes be sourced directly from clean power by 2012. Google hadn’t been willing to disclose its electricity consumption before, citing competitive reasons, and if you remember earlier this year Greenpeace gave Google an “F’ for transparency. Google’s new transparency about its electricity consumption and carbon footprint is part of a new trend of data center operators sharing energy efficiency tools and methodologies. Facebook launched its Open Compute program earlier this year, revealing its energy-efficient server and data center designs. Google has also been willing to share its green data center best practices and has held annual summits on green data centers, but the electricity number took longer in coming. But as Rick Needham, Google’s green business ... (Read Full Article)

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