Equinix Business Exchange Plays Proximity Card

The New York Times (Oct 24 2011) Cloud Computing

1. It may seem counterintuitive, but in the cloud computing era, location does matter, at least when it comes to where data is stored and processed. Data centers are becoming the market exchanges of the new digital economy, so the closer a business can put its data — and compute power — to its users and partners, the better. That’s the thinking behind the new Equinix Marketplace. Equinix, the big data center services provider, built the online marketplace to help its data center customers — which include SaaS companies, managed service providers and financial services outfits — expand into new markets and tap into an existing battery of potential partners that already use those data centers, according to Jarrett Appleby, the chief marketing officer. (Read Full Article)

   Bookmark or Share this article

Login to comment.