The Cloud And The Client: Apple’s Green Dilemma

da.feedsportal.com (Dec 14 2011) Fossil Fuel

1. Last week’s story that Apple may be planning a data centre in Oregon, near Facebook’s controversial location, may turn out to be a rumour, or may be reality. Either way, it was a timely reminder that consumerisation and the cloud are changing the way tech companies are judged on environmental issues. Apple has had a poor rating from environmental campaigners in recent years, largely because of a lack of transparency about the environmental impact of its consumer products. This has been changing somewhat as it opens up slightly, and Apple sits somewhere in the middle of Greenpeace’s latest consumer IT rankings A cloud hanging over all green IT? However the arrival of the cloud changes things. When Apple first launched its iPad, Greenpeace was quick to respond that more client devices with higher expectations of data and connectivity, use more energy and create more emissions. It is ... (Read Full Article)

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