Bits Blog: The Coming War for the Social Workplace

Technology (Dec 19 2011) Cloud Computing

1. The hard-nosed competition for billions in corporate software spending is heading for an improbable showdown: Will the boss “like” that product prototyping cost projection? Last week Salesforce.com, a leader in cloud-based corporate software, bought Rypple, a little-known outfit that specializes in creating and observing what is called “the social enterprise” — which uses things like Twitter posts, status badges and Facebook-esque likes to set goals, manage teams and recognize performance. Rypple is at the far end of a movement to sell companies on the idea that the modern worker, armed with a cellphone and a tablet computer, having access to a nearly infinite amount of computing power in the cloud at all times, is a new kind of beast. Just as our social lives have changed because of Twitter and Facebook, the argument runs, so too must our working lives change. Salesforce did not say what it paid for ... (Read Full Article)

   Bookmark or Share this article

Login to comment.