Letter to Ballmer, Bezos, Cook: Go to Iceland
Dear Steve Ballmer, Jeff Bezos and Tim Cook -
As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of your companies as laggards at improving the environmental friendliness of your data centers, and has launched a public campaign to pressure you into improvements.
In particular, Greenpeace takes issue with the way you power the data centers that drive your cloud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power.
“Three of the largest IT companies building their business around the cloud - Amazon, Apple and Microsoft - are all rapidly expanding without adequate regard to source of electricity, and rely heavily on dirty energy to power their clouds,” Greenpeace says in its report - How Clean is Your Cloud?.
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