Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement
Poor Apple. It’s only been two weeks since Apple’s Foxconn plant was in the news for worker violations and Apple is again at the focus of allegations of unsustainability – this time from Greenpeace over its reliance on “dirty energy” to power its data centers. Greenpeace’s report How Clean is Your Cloud, which was released earlier this week, focused on Apple, Amazon and Microsoft, which all scored badly for relying on coal and nuclear power for their data centers. For Apple, this report provided a valuable lesson not only with regards to its data centers, but also about the need to revamp its stakeholder engagement practices. You might think that after everything it went through with Foxconn, Apple wouldn’t need such a lesson, but Greenpeace report, and the debate that followed on the accuracy of its findings, show that Apple still needs help. Apparently even smart companies ...
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