Apple and Greenpeace Trade Blows in Data Center Grudge Match
Call it the battle of Maiden. This week, Apple and Greenpeace traded very public barbs over how much clean power is used by Apple’s $1 billion state-of-the-art data center in Maiden, North Carolina. But it appears that much of the arguing stems from their inability to agree on what they’re arguing about. On Monday, Greenpeace released a report calling Apple’s data center a power-hungry threat to the environment, but Apple responded by saying Greenpeace got its facts wrong. The key sticking point is a simple question: How much energy is Apple’s data center burning? Greenpeace says 100 megawatts, while Apple says it’s only 20 megawatts. The truth may be somewhere in-between.
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