Greenpeace is a diverse organisation that campaigns across a wide range of issues. It’s recently been weighing in on IT issues, which I initially thought was a good idea. Instead, its actions have undermined my confidence in the whole organisation.
The basic idea of holding organisations to account is good. But it needs to be fair, and Greenpeace seems to be out of its depth, applying standards inconsistently, protesting in the wrong places, and sometimes just missing the point.
Clouds that aren’t clear
Last week, Apple announced that its data centre in Maiden North Carolina would be using 100 percent renewable energy.
The news came just two days after Greenpeace blitzed Apple’s Cupertino headquarters with protesters dressed as iPhones, and critical tweets broadcast from a survival “pod” in front of the building. The protest was the culmination of a series of actions complaining that ’s data ...