Apple states bold coal-free ambition for iCloud, now must explain how it will ...
Apple has made a bold claim to make all three of its data centres “coal free” and has doubled the amount of solar energy powering its data centre in North Carolina. Apple’s customers certainly appreciate boldness, and will love the ambition to be “coal free.” “All three of our data centres will be coal free, which is an industry first for anybody of our size,” Apple’s CFO Peter Oppenheimer said last Thursday when announcing that the company is doubling the amount of solar energy powering its data centre in North Carolina. This is a clear sign that Apple is listening to the 220,000 customers who have asked for a clean iCloud. Apple now needs to show those customers how it will turn that rhetoric into reality, with further action and changes to its plans.
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