To keep up with rising data storage demands, tech companies accustomed to thinking about their resources in terabytes are now racing to build data centers by the hundred-thousand square feet. As these companies start owning assets, they face new challenges and opportunities inherent in operating in local communities. Tech companies can learn a lot from their brick-and-mortar peers about the benefits of being good neighbors.
Subsidizing the cloud
So far, companies building data centers have enjoyed warm welcomes. As they have grown their data center assets, Apple, Google, and Amazon have maintained their status as some of the world's most admired companies. Communities looking to revitalize local economies have been rolling out the welcome mat to data centers in the form of incentives.