INSPIRED BY ICELAND
We were asked to develop the next stage in the successful ‘Inspired by Iceland’ campaign that had turned around Iceland’s tourism industry following the ash cloud in 2010. The first stage had reversed the decline in tourism during the all important summer months, but for the next stage the Icelandic government challenged us to answer the following question: “How do we get more people to visit our country during the winter months?” Objectives: 1) Increase tourism numbers during the winter months. 2) Strengthen Iceland’s image as a year round destination. 3) Generate global PR and get people talking about Iceland.
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