KC Mares: the Internet's power buyer
The how-to book for building data centers and buying energy to run them was only written over the past 17 years or so. The process continues, of course, but whatever has been written so far has been done by a handful of key companies and key people that have worked there. One of the people that had to make it up as they went along was KC Mares. Mares is well-known in the data center industry for his work as chair of the data center efficiency program at the Silicon Valley Leadership Group (SVLG), a prominent high-tech industry organization founded in the late 1970s by HP’s David Packard. He is one of the industry’s most vociferous spokespeople for energy efficiency and sustainability. There are two reaons he speaks out. The first is his concern for the environment; the second is that since the late 1990s he has directed ...
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