Bits Blog: The Shape of the Battle for Hardware, Software and Cloud
There is something strangely familiar about what is going on in tech. We’re having something like an early-1980s operating system struggle, with corporate survival as the prize. June’s three big announcements by Apple, Microsoft and Google made plain that we have a new mainstream model for using computers. As one of the participants noted, it is marked by the interaction of “the hardware, and the software and the cloud.” The three big companies all seem to have a big cloud computing capability, a decent-looking mobile device, and relationships with software developers. Those may be the minimum elements for competition in the new world. The two great challenges are mastering the cloud technology and convincing outside developers to join your team, making things to go inside one or another system.
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