How Facebook could change the game for sustainability
With Facebook’s 900 million monthly active users spending hours sharing, commenting on and “liking” photos, using apps, and connecting with friends, the social media giant has essentially the world’s biggest platform by which to influence its users. And the future of Facebook’s influence will increasingly be focused on sustainability, if the company’s new(ish) manager of energy efficiency and sustainability, Bill Weihl, has anything to say about it. In an interview last month, Weihl told me that one of the reasons he joined Facebook from Google — where he was the search engine company’s Green Energy Czar — was because of the massive opportunity to help deliver sustainability through Facebook’s social platform. Over the next six to 12 months, we’ll increasingly connect with third party app developers that can help us deliver this goal, and “the potential there is just enormous.” said Weihl.
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