What’s that lurking there on the horizon? Is it a bird? A plane? Nope. It’s Super-Wholesale, and it’s here to devour your data center space. In an era when superheroes translate into big box office at the multiplex, a new breed of customer is having a heroic impact on the bottom line for data center developers. The “super wholesale” category includes users with large Internet infrastructures who used to build their own data centers, but are now looking to lease “plug-n-play” space from developers. Leading examples of this trend include service providers like Rackspace and Equinix, as well as fast-growing social media companies like Zynga.