Iceland should be the clean, green future of datacentres. So why aren't more firms going there?
Having a datacentre in clean, green places like Finland and Sweden already makes sense to tech heavyweights like Google and Facebook - but don't expect a mass migration to the north.
While there have been calls recently for Microsoft, Apple and Amazon to move all their data centres to Iceland, often touted by Greenpeace as a low carbon output location compared to the US, seemingly addicted to using dirty energy sources.
The main problem with the theory that companies like Amazon can reduce carbon emissions by simply migrating datacentres to, say, Iceland is the "cruel realities of the speed of light" or latency, according to James Hamilton, Amazon Web Service's distinguished engineer.
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