This May, DataCentres 2012 took place in the Acropolis Convention Centre in Nice, France. The main conclusions which emerged from the various presentations and roundtables were clearly that challenges in the area of connectivity are central to the industry, and that no data center will be able to avoid the need for green entrepreneurship. This event is Europe’s largest content-driven conference for end users, telecommunications specialists, data center operators, cloud users, energy experts, solution providers and others across the sector. During the two days of the conference, there were more than 700 attendees (including myself) catching up on the latest developments in the market. Several experts came to talk about their views on various subjects relating to the data center and cloud sector. Topics such as energy efficiency, cloud evolution, DCIM, market prospects and opportunities were also discussed. The focus of this column on connectivity and green entrepreneurship.