The New IT Competitive Edge: Sustainability
Tech giants such as Google, Facebook, Microsoft and Amazon continually engage in intense battles for market share. And factors fueling these most visible battles include branding, customer acquisition, new products and the like, though these are just the tip of the iceberg. A less visible but arguably more intensive battle is enabling tech supremacy – how these companies gain and maintain a competitive advantage in the data center. Increasingly, these larger data centers are needed for the horsepower required by big data, and the intensive processing created by today’s connected world.
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