Data centers consume a high amount of electricity usage, and it is continuing to grow at a rapid pace. As a result, operators are starting to seriously consider alternatives to meet the ever-growing demand for data. In order to lower operating costs and comply with environmental regulations, certain data centers have started to optimize infrastructure and utilize green technology. Verne Global has designed a data center to utilize the natural elements of its location. By choosing Iceland, Verne has been able to harvest geothermal and hydro power for commercial electricity and free cooling. Tate Cantrell, Verne Global’s CTO recently spoke to Manufacturing Business Technology about Verne Global’s project and what’s behind the demand for data.