Why Antivirus Vendors Could Become Kings of Green Computing

Greentech Media (Jan 27 2010) Cloud Computing

1. f you stop to think about it for a second, antivirus specialists like Symantec and McAfee seem born to manage energy consumption. These companies already enjoy a trusted brand name with the vast majority of the computer-owning public, and generally it's a positive association. They don't engender the sort of conflicting emotions that Microsoft or Google can. During a virus outbreak, consumers are glad they own the software. More importantly, these companies already have a persistent relationship with consumers. Adobe and Firefox send out updates occasionally, but the timing is irregular and generally the upgrades are optional. By contrast, antivirus companies contact consumers on a regular basis, and you need what they are pushing down the pipe. Very few people refuse a patch. (Read Full Article)

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