1. Google Boosts Peering To Save on Bandwidth

    Data Center Knowledge (Mar 18 2010) Networking

    1. Google Boosts Peering To Save on Bandwidth Google has dramatically increased its use of peering over the past year, and has also accelerated deployment of local caching servers at large ISPs, making the company’s network resemble a content distribution network (CDN) such as Akamai. The latest information about Google’s network structure has emerged from an analysis by Arbor Networks, which has revived debates about Google’s bandwidth costs, a topic we’ve examined several times here at DCK. There’s a discussion of YouTube’s bandwidth bills today at Slashdot, while Stacey at GigaOm focused on Google’s famed infrastructure advantage. (Read Full Article)

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    On 7/22/10 Edward said:
    "We have plenty bandwidth at the peer level. We have plenty to the headend and the coloc. We even have plenty to the neighborhood – the operators are just holding out at the very edge until they can figure out how to exploit the service levels. When it comes to getting profit no one thinks of the users. I remember the piece of news I listened to found by http://www.mp3hunting.com SE about how during the 2008 peering dispute between Cogent and Telia, gamers whose ISPs relied solely on Cogent for connectivity were unable to access World of Warcraft, the world’s most popular online game. Peering disputes are really loud business negotiations, with angry customers used as leverage by either side. They usually end with one side agreeing to pay up or manage their traffic differently.
    "

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