1. Featured Articles

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    1. Google Talks Server Cooling Technologies with Data Center Knowledge

      Google Talks Server Cooling Technologies with Data Center Knowledge

      Prior to its nosedive on the stock market Thursday after prematurely unveiling its Q3 earnings, Google released a ‘street view’ photo tour of its Lenoir, North Carolina data center. While many were too preoccupied looking for the StormTrooper and mini R2D2 hidden among the racks, Data Center Knowledge spoke to Google senior director of data centers Joe Kava about its cooling system in which the entire room serves as the cold aisle.

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    2. Google's super secret PUE plan is leaked

      OK, this is too easy to just keep on writing about Google's data center images.  I think the release of the photos is better than a conference event.  Well, not all, but many. One funny post is the top 10 easter eggs. 10 Easter eggs from inside a Google data center The one I missed is this picture of the Google super secret PUE plan.  The author doesn't get it that the sub 1.0 PUE would be a good goal, not a bad one. When you’re a big tech company, it’s never a good idea to let your secret plans leak out. In this case however, they might just want to rethink the plan entirely.
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      Mentions: Google
    3. Photographs of 8 Google Data Center Locations - Usa (6), Finland, Belgium

      It's been a day since Google showed the inside of its data centers and in watching the media react I decided to spend a bit more time looking at what Google has done.  What I think almost everyone has missed is 8, yes eight data centers have photograph collections. I had an e-mail conversation with the photographer and we both commented on how beautiful the Hamina area is.  How many data center locations have a water front view and a sauna?  Well it turns out many of Google's data centers have water front views, but not saunas. This building in Hamina, Finland, holds the best of both worlds – a conference room for work and a sauna for after work. Both are available to employees whenever they like. The Lenoir site looks quite nice in a night time view. The Dalles has its waterfront view. Belgium has its own ...
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      Mentions: Google
    4. Web Host Go Daddy Hires Ad Firm Deutsch to ‘Reposition Sexy’ in its Super Bowl 2013 Campaign

      Web Host Go Daddy Hires Ad Firm Deutsch to ‘Reposition Sexy’ in its Super Bowl 2013 Campaign
      October 18, 2012 -- The marketing efforts of web hosting provider Go Daddy largely revolve around one event: the Super Bowl. On Thursday, Go Daddy confirmed that it has signed New York advertising firm Deutsch, the same company behind its Olympic television ads earlier this year, to produce its 2013 SuperBowl campaign.Keep on reading: Web Host Go Daddy Hires Ad Firm Deutsch to ‘Reposition Sexy’ in its Super Bowl 2013 Campaign
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    5. Storage: The real big green challenge by Doug Mohney

      Storage: The real big green challenge by Doug Mohney

      For all the fussing about making servers more energy efficient, storage is destined to be the big green headache over the next five years.   More individuals and businesses alike are using mobile solutions, sharing and saving more stuff in "the cloud."  All that stuff is going to end up being spread around for back up in a gazillion different schemes.  Adding on all the new ways to collect and process audio and visual data is going to end up with storage outweighing compute at some point in the future.

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      Mentions: Intel Oracle Facebook
    6. Ten Cooling Solutions to Support High-Density Server Deployment

      Today’s data-on-demand business environment has created a greater reliance on IT. As a result, organizations are moving their infrastructures to larger data centers capable of handling these resources needs. This has created a high density, server architecture, capable of handling more users than ever before. Now, with this new server compaction platform, there are greater demands on cooling efficiencies. Data center administrators are being tasked with finding creative ways to cool their environments since there is a direct cost associated with power and cooling efficiencies.

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    7. The Atlantlic slips a digit, 1.5% not 15% of energy used in Data Centers

      The Atlantlic slips a digit, 1.5% not 15% of energy used in Data Centers
      The Atlantic choose to write an article on the top 5 things they learned from Google's disclosure. The Five Coolest Things We Learned from Google's Data Center Tour Google  Share  Print article  Email article  Comments (3) REBECCA GREENFIELD2,128 Views2:27 PM ET The usually cagey Google has decided to let the world inside one of its data centers, putting up an explanatory website complete with pretty pictures a virtual YouTube tour and a Street View tour. In addition, Google also let Wired's Steven Levy actually walk around the center in Lenoir, North Carolina, giving us more information ever about the hubs that power all the Google related Internetting we do. It's a lot. Here are the five awesomest things we learned. One thing they didn't learn is how much power data centers use. 4. So many cords. The place is huge This one site ...
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      Mentions: Google
    8. Google's Strategy of Using Images to tell the Data Center Story works

      Google's Strategy of Using Images to tell the Data Center Story works
      This morning I got a chance to chat with the Google folks about their blog post announcing an inside look at their data centers.  Google had successfully used video to tell the story of send.  Videos are good, but I've always been a still image type of person.  One of the ideas we discussed is the power of images.  The images are a status of what is seen.  When you show images people use their own perspectives to evaluate the truth of the image.  If you go to the original Google post by Urs Hoelzle it is not long.  The images shared tell a much bigger story. One image from street view is this blue curtained area.  What is behind the curtain? One of the funnier ones is where the writer focused on the stormtrooper. Google Stormtrooper Guards Company's Data Center Secrets In Street View (PHOTOS) The Huffington ...
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    9. 451 Research Publishes Report on Energy Efficiency Within Data Centers

      451 Research Publishes Report on Energy Efficiency Within Data Centers

       Industry research analyst firm 451 Research announced on Wednesday it has published a new report titled "Highly Energy-Efficient Datacenters in Practice", which takes a look at how data centers are benefiting from new innovations in design, energy management, cooling, and new deployment approaches to boost their energy efficiency. 

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      Mentions: Uptime Institute
    10. How the Cloud is Changing the Data Center's Bad Reputation for Energy

      How the Cloud is Changing the Data Center’s Bad Reputation for Energy Inefficiency Like it? 2 comments 0 Posted October 17, 2012 Keywords: energy, pollution, Hardware, Cloud, Big Data, IT A few weeks ago, a New York Time’s article, the first in a series about cloud computing, The Cloud Factories: Power, Pollution and the Internet, (initially titled Data Centers Waste Vast Amounts of Energy, Belying Industry Image), revealed findings from a yearlong study on data centers conducted by the med
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    11. EDF Climate Corps Fellows ‘Average $1m’ in Savings for Host Companies

      EDF Climate Corps Fellows ‘Average $1m’ in Savings for Host Companies

      On average, EDF Climate Corps fellows each find $1 million in energy savings for their host organizations, such as Google, Facebook and the Boston public school system. This is more than 60 times what it costs to hire the fellows, EDF says. Members of the program, which places specially trained MBA and MPA students in [...]

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      Mentions: Google Facebook MIT
    12. RagingWire Plans Major Data Center Campus in Ashburn

      RagingWire Plans Major Data Center Campus in Ashburn

      Another major data center is coming to "Data Center Alley" in Ashburn, Virginia. RagingWire Data Centers has agreed to buy 75 acres of land from Loudoun County, and plans to build up to 750,000 square feet of data center space on the property. The post RagingWire Plans Major Data Center Campus in...

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    13. Anti-Nuclear Plan Cutting Into Germany's Families

      Anti-Nuclear Plan Cutting Into Germany's Families

      The cost of shutting down Germany’s nuclear program won’t fall on the back of heavy industry, like first feared. It will fall on the backs of citizens. Germany’s Renewable Energy Act (EEG) guarantees that renewables are taken onto the grid by the utilities in front of all other energy sources, and they have to buy it at rates way-above market value.

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