Martin Smith is the founder of Justmeans.com, which rates the social and environmental performance of the top companies in the world. Justmeans was founded in 2008 has 250,000 users. Smith, 28, was a keynote speaker at the recent Tremblant Forum on Sustainability. He spoke to The Gazette about how he feels sustainability is vital for the survival of businesses. Do a lot of companies now simply view sustainability as a public-relations stunt? Yeah, especially in the United States. If you look at a company like Target, most people see it as a sustainable company, but the company doesn’t disclose its environmental performance. If you look at companies like Marks and Spencer in the UK, and you look at their environmental performance, it’s like comparing apples to oranges, because (companies in Europe are) so far ahead of retailers in the U.S. So I think in the ...