Straining green by Doug Mohney
Green power, green energy, and green-ness have all been heavily touted over the past couple of years as being Good and Right. But the high price tag of green projects and public sector failures of green investments does not bode well on the PR front, with the allure of green starting to fade. The green-ness of green data centers and green centers started to fade a while ago, as firms and hyperactive marketing people started green-washing anything they could just to get a press release out there.