1. Green Data Center News

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    1. Optimizing Iceland by Tate Cantrell

      Optimizing Iceland by Tate Cantrell
      As we’ve explored in past blogs, carbon reduction legislation combined with an unflattering economy has companies all over the world reassessing their data center practices to reduce power consumption and curb electricity costs. Our focus here in Iceland is helping companies tackle both of these tall tasks by making use of the environment for green energy sources and natural cooling. While many companies are exploring this trend for strategically locating data centers based on nature’s benefits, others have focused their attention on making proactive changes within the infrastructure to lower emissions and power costs.
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    2. Put Bio Diesel in your backup generator? By Doug Mohney

      Put Bio Diesel in your backup generator?  By Doug Mohney
      Diesel generators are the stock-in-trade of the majority of backup power solutions for data centers around the globe.  Some companies have smelled the French fries, so to speak, and have started buying generators tweaked (just a little) for specifically burning biodiesel.  Others are comfortable, with the right supplier, using a biodiesel blend as a drop-in replacement for the petroleum-based product. Bio-diesel is a fuel derived from any natural fat or oil and designed to burn in (what else?) a diesel engine. Every couple of months you have probably come across the cliché' story of a diesel vehicle – Mercedes-Benz cars seem to be a favorite – being run on a product derived from used cooking oil from the local fast food restaurants that, when burned, gives off the smell of whatever food was cooked in it.
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    3. A new energy currency- by tate cantrell

      A new energy currency- by tate cantrell
      In last week’s blog, I mentioned the potential impact of a Copenhagen Protocol coming out of the upcoming December summit on companies’ long-term carbon emissions planning. One of the questions I received back on that post asked what might happen if the Copenhagen Protocol doesn’t pass. What impact would something like that have on the energy supply? Does energy become a new, high-value currency? If so, what options do companies, and countries for that matter, have open to them? The UK is facing this very real threat in the next few years, independent of the Copenhagen Protocol. Recently, the TimesOnline reported that Britain’s energy regulator is forecasting a power supply reduction in the UK in the next four years.
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    4. One Thing that could sink a cloud by Carol Wilson

      One Thing that could sink a cloud by Carol Wilson
      NetApp CEO Tom Georgens acknowledged the elephant in the cloud computing room last week, in his speech to the Silicon Valley Leadership Group’s Data Center Energy Efficiency Summit. Georgens acknowledged that security remains a major concern for those considering adoption of cloud computing. There has been a plethora of problems recently with loss of data stored on a server somewhere in the network, the most recent being the Microsoft-T:Mobile fiasco in which massive amounts of consumer data stored for access by smartphones was lost. Obviously, there is good reason to think twice about storing mission-critical and/or sensitive data in a network “cloud.”
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    5. How Low Can you go with your CO2? By Tate Cantrell

      How Low Can you go with your CO2?  By Tate Cantrell
      The latest information from the Carbon Disclosure Project marks an encouraging change in the actions of big companies working to reduce their carbon emissions.  The Carbon Disclosure Project is an independent non-profit organization that gathers voluntary information regarding carbon emissions from thousands of companies around the globe. According to their new Global 500 Report, companies are implementing standard practices for carbon planning more than ever before. Their banner quote in the Executive Summary says it all – “In 2009, the Carbon Disclosure Project (CDP) received the highest response rate to date, the highest level of disclosed emissions and greater detail than ever before on the activities being undertaken by the largest corporations around climate change mitigation and adaptation.”
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      Mentions: Tate Cantrell
    6. Energy czar promises “certainty” on energy usage rules - by Carol Wilson

      Energy czar promises “certainty” on energy usage rules - by Carol Wilson
      Most businesses view new government regulations on energy usage much the same way college students view 8 a.m. classes, i.e., as something to be avoided. The reasons are obvious: Government regulations invariably add costs. To date, most data center energy savings efforts have also focused on reducing costs, by using server resources more efficiently and cutting energy usage. Even against that backdrop, however, the Obama Administration has said there will be major energy legislation from Congress to set energy reduction targets and impose rules on businesses that dictate how those targets are met.
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    7. Powering with rather than against mother nature - by tate cantrell

      Powering with rather than against mother nature - by tate cantrell
      Product downloading is fast becoming a very popular delivery option for the selling and distribution of large digital items like movies, video games and software. This phenomenon could also prove to be hugely beneficial for the environment, according to a recent WSP Group study of Microsoft Office distribution. The report concludes that "digital delivery reduced total tonnes of carbon emissions by 88%." Since this report came out, a number of folks have expressed skepticism surrounding such a dramatic shift. After all, the computers and data centers needed for delivery of these downloads have historically been known to leave fairly large carbon footprints.
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    8. Easy and Hard Path to Green - by Doug Mohney

      Easy and Hard Path to Green - by Doug Mohney
      Government entities are finding that there's no simple answers when it comes to going green, reports Federal Computer Week – welcome to the club, guys! The article, "How green is your data?," points out that organizations are going for easy wins in server hardware, but need to look at data and storage as another opportunity to right size servers. The top three energy saving measures among feds are moving to LCD monitors, buy Energy Star-compliant gear and pursue server virtualization, says a CDW Government report on energy-efficient IT. On the server side, there's plenty of data from vendors talking up their newer, energy-efficient products, but little information on how to save data-related energy costs and the return on investment – not to mention that fewer servers runs counter to the comp plans of hardware vendors.
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      Mentions: Doug Mohney
    9. Green IT not a buying priority, Gartner said by Carol Wilson

      Green IT not a buying priority, Gartner said by Carol Wilson
      A new Gartner Group study shows that environmental concerns are not driving IT purchasing, despite the fact those concerns are a top priority. In the latest Gartner study, two-thirds of respondents see energy management as the most important environmental challenge facing them over the next 18 months, but only seven percent see green procurement as a top priority. The reason, Rakesh Kumar, research vice-president at the firm, said in a press release, is that IT managers are more focused on internal projects such as consolidating and rationalizing data center resources and virtualizing servers, than on buying more energy-efficient servers or energy management tools. next 18 month
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    10. ServInt's Green Journey – Part 2 by Doug Mohney

      ServInt's Green Journey – Part 2 by Doug Mohney
      As ServInt has moved into the green data center world over the past five years, CTO Christian Dawson has been confronted with defining what exactly "green" means to the company and to his customers. It has been a long road to develop a comprehensive, verifiable strategy to make its operations greener without resorting to "disingenuous marketing hype," Dawson said. And green, while good, isn't main decision point in buyer considerations. "Customers care about being up," Dawson stated. "That's the bottom line. However, they absolutely care about the companies they do business with being forward looking. " ServInt's customers value the fact that the web hosting company is thinking long-term, as well as providing a service that is reliable, valuable, and competitive. "Our green initiative is an extension of our general philosophy that you should be able to find a host for life," said Dawson. "Our customers like that ...
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      Mentions: Doug Mohney
    11. There is a solution to pollution by tate cantrell

      There is a solution to pollution by tate cantrell
      I recently read the article, “Weather Centre a Massive Polluter”, by Ben Jackson in Britain’s The Sun newspaper.  The article has created a storm of controversy in the media, but I think it presents an opportunity for companies to look at new solutions for cutting their energy consumption. The report pointed fingers at some of the UK’s worst polluters – specifically the UK Meteorological Office. The Met Office’s headquarters building in Devon came in 103rd place on a list of close to 30,000 public buildings that leave the largest carbon footprints in the UK. This is primarily due to its use of a powerful IBM supercomputer used to predict climate change. The Met Office spokesman told the paper that the computer was vital to help forecast weather and environmental change and its predictions helped to reduce global carbon emissions.
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    12. Can Kundra tame the fed's it beast? by Carol Wilson

      Can Kundra tame the fed's it beast?  by Carol Wilson
      Last week, U.S. CIO Vivek Kundra gave cloud computing a considerable boost – as if it was needed – by saying the federal government will now shift from building large, power-hungry data centers to using cloud computing to support the many IT initiatives needed to address societal problems, including education, health care and energy. But Kundra also challenged the industry to provide solutions to security, so that the federal government doesn’t have to be concerned that sensitive information is vulnerable in a cloud computing scenario. And he said the government is very interested in not just emulating what private industry has done with virtual data centers and software-as-a-service, but also using private commercial systems whenever it makes sense to do so, rather than building separate government-owned operations.
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    13. data centers - more harmful to the environment than airlines by tate cantrell

      data centers - more harmful to the environment than airlines by tate cantrell
       It’s no secret that the airline industry has come under fire more than a few times in the last few years due to its notoriously negative impact on air pollution.  A simple Google search can reveal plenty of stats out there to support how much pollution airplanes put into the Earth’s atmosphere. There is a great video currently being featured on Green Data Center News that actually maps out the world's air traffic over a 24 hour period and shows just how astonishingly busy our skies are on a given day and the vast amount of gasoline it must take to fuel our friendly skies.
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    14. standards, what standards for green it? by Doug Moheny

      standards, what standards for green it? by Doug Moheny
      Everyone is hot to build new green data centers, retrofit old data centers to be green, and sell the latest in green data center technology, but that doesn't really build a discussion that there are no hard and fast standards for what constitutes a green data center. It is an issue which data center operators will freely admit – and one which will likely end up causing considerable marketing debate in the future. The U.S. Green Building Council has plenty of information on LEED, the Leadership in Energy and Environmental Design Green Building Rating System. However, LEED is tuned for building design, as noted by the New York Times, not energy efficiency. The U.S. Green Building Council is only now going back and collecting energy use information from all the buildings it certifies, including power and water bills.
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    15. Jobs versus environment - what wins? By Carol Wilson

      Jobs versus environment - what wins?  By Carol Wilson
      Given the considerable presence of the U.S. auto industry in Michigan, that state has been particularly hard hit by the current economic downturn. So when state government goes on an IT efficiency kick and decides to systemically reduce its costs by consolidating operations and eliminating When the state goes one step further and plans to build a massive 100,000 square foot data center to host not only all state government applications but also those of local governments who are struggling, should we clap louder? duplicati
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      Mentions: Carol Wilson
    16. One stopping shopping for telecommunications and energy by Doug Mohney

      One stopping shopping for telecommunications and energy by Doug Mohney
      The chain leading from the phone closet to the utility bill may not seem obvious at first, but PAETEC CEO Arunas Chesonis says energy is the future of telecom. Since the entire IT and communications infrastructure has significant power requirements, there’s a ready relationship between the two. Chesonis, CEO of a national communication services company, predicted a decade ago that CIOs would be making all telecommunications decisions - a prophesy that has come true.
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      Mentions: Doug Mohney Paetec
    17. Large Corporates Fall Short of Green Goals by Carol Wilson

      Large Corporates Fall Short of Green Goals by Carol Wilson
      With all the attention being given to reducing greenhouse gases, a major new report says we’re not doing nearly enough. “The Carbon Chasm” was produced by the Carbon Disclosure Project and supported by BT, and shows that the world’s largest companies need to do much more than they are currently planning in terms of reducing carbon emissions if we are to reach scientifically-recommended level of greenhouse gas cuts by 2050.
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      Mentions: Carol Wilson
    18. chasing cheap kilowatts has its limits by doug mohney

      chasing cheap kilowatts has its limits by doug mohney
      Least-cost energy routing (LCER) could save big online businesses "millions" of dollars each year in power, says a study written by researchers at MIT, Carnegie Mellon University, and Akamai.  Digging deeper, there are interesting subtleties within the actual scheme – and one hard limit. Energy pricing, to no great surprise, fluctuates for a variety of reasons, including seasonal changes in supply, fuel prices and changes in consumer demand. There is a lot of volatility baked in, even with geographically close locations, and researchers say there's no "nirvana" of cheap power at any given time.
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    19. Energy-aware Internet could mean data center revolution By Carol Wilson

      Energy-aware Internet could mean data center revolution By Carol Wilson
      A new study from some of the big guns of technology -- MIT, Carnegie Mellon University and content delivery network Akamai – is saying that major Internet players could save up to 40% of their electricity costs by using routing that automatically sends traffic to lower-cost data centers. The study, published in the MIT Technology Review, shows how an algorithm that makes Internet routing energy-aware could save millions of dollars. The idea originated with MIT PhD student Asfandyar Qureshi, and led to work with Akamai and the distributed servers that are part of its CDN, supporting many large Web sites by connecting large data centers.
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    20. Green IT monitoring on the cheap by doug mohney

      Green IT monitoring on the cheap by doug mohney
      If you are going to go green, you need to start with the basics – how much power are you using, and what is sucking down the most power in your data center. Reviewing the monthly utility bills is a good rough start, but you'll quickly find that you want more granular details to find the biggest power hogs down to the rack and device level. Packet Power (www.packetpower.com), a small startup out of Minneapolis, has quietly rolled out a cheap and easy way to monitor power consumption and temperature through the use of "smart" power cables.
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      Mentions: Doug Mohney
    21. Data Centers in the downturn by carol wilson

      Data Centers in the downturn by carol wilson
      While everyone expects data center traffic to continue to grow exponentially for the foreseeable future, the reality of the current economy is that some companies are cutting back on their IT and telecom spends, to match the decline in their own revenues. How will that affect hosted data center services? Two new studies from Forrester Research, released this week, show interesting trends in how businesses are cutting back. The two reports, “The State Of Enterprise Networks And Telecommunications: 2009” and “The State Of SMB Networks And Telecommunications: 2009” were based on interviews with enterprise and SMB IT executives in North America and Europe.
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    22. A slow green reality by doug mohney

      A slow green reality by doug mohney
      Turning your data center green is a great concept, but it's not going to happen overnight for a number of reasons. Unless you are building a new data center from scratch – and most likely being subsidized by a vendor as a demonstration project – implementing energy-efficiency and carbon reduction planning has to be a little like planning for retirement. You have to have a goal, you have to have a plan, you have to contribute to (work on) the plan on a steady, regular basis, and you have to have a date to pull the trigger.
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      Mentions: Doug Mohney
    23. Cooling your data center is a breeze by tate cantrell

      Cooling your data center is a breeze by tate cantrell
      With today’s economy still trying to recover and new standards being set for green IT, it’s hard to justify spending millions of dollars and guzzling megawatts of electricity chilling data centers when you can cool it for free. According to predictions by The U.S. Environmental Protection Agency, power costs for data centers could rise to as high as $7.4 billion a year by 2012 without efficiency improvements. Data center owners and large companies are working to reduce their carbon footprint by removing internal air-conditioning and bringing in naturally cool outside air.
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    24. Looking beyond the Kyoto Treaty by carol wilson

      Looking beyond the Kyoto Treaty by carol wilson
      Many within the environmental movement hoped Barack Obama’s election to the White House would mean U.S. ratification of the Kyoto Accord, the U.N. climate treaty that seeks to limit the carbon emissions thought to cause global warming. What President Obama has done instead is establish the U.S. as a leader in negotiating the next version of Kyoto, which expires in 2012.
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