1. In Looking Towards the Post Green Era - by Doug Moheny:
    Reply Permalink
    On 8/4/10 huxuecan said:
    "efit of any given digital solution. This being said, our position is that industry should remain focused at optimising their existing infrastructure and re-designing their technology roadmaps for future build out. Failure to do this will only compound the problem of emissions from ICT as we see exponential growth of data volumes and mass adoption of existing digital technologies in emerging non OECD markets. Most importantly it will detract from the value of realising a low carbon future through a digital approach. The biggest challenge we have"
    Reply Permalink
    On 8/18/10 Carbon1 said:
    "Thanks for your 'edit' - any other comments welcome"
  2. In Looking Towards the Post Green Era - by Doug Moheny:
    Reply Permalink
    On 7/30/10 Carbon1 said:
    "I couldn't agree more with your views around 'green wash' and the negative impact this is having - although its not all doom and gloom ! Here at the Carbon Trust in the UK we have been looking at Data Centre optimisation for some time and have recently launched a new service which covers all aspects of the data centre life cycle from design and build ( location, passive design, building fabric, on-site renewable energy generation - waste heat re-use etc) through to best practice operation which covers aspects such as consolidation, rationalisation and virtualisation, modular design and operation etc. Our approach is holistic in that we consider both the IT 'layer' and supporting mechanical and electrical 'layer' bringing together for the first time a full range a specialist skill sets in one intervention. The approach also references the EU Code of Conduct for data centres as a good benchmark for data centre optimisation. Due to the fact we are an independent and well respected brand in the carbon space we can cut through the greenwash and provide objective business cases for optimising new and existing facilities. This often involves more sophisticated approaches to calculating the cost of carbon to a business and indeed the future costs not just in terms of overhead but to future business continuity and market share.

    We also recognise, validate and certificate empirical based evidence of carbon reduction through the Carbon Trust Standard - indeed Telecity a large co-location data centre provider here in the UK recently attained the Carbon Trust Standard - not so amazing you may think - but actually this is quite an achievement given they are in a growth market and a very high proportion of their carbon footprint is electricty consumption to deliver their platforms - hence any reduction has to be in their core area of business rather than at the periphery. Telecity actually sets a clear precedent in the co-location market as it is the first to achieve the Carbon Trust Standard – most significantly it also demonstrates that the supposed ‘disconnect’ with the customer in terms of how they configure and operate their IT infrastructure on a co-lo’s platform can actually be overcome in relation to carbon reduction - in this case it appears this was as simple as engaging their customers and getting agreement to make simple changes to the facility like blanking plates and operating temperature threshold.

    I also agree about carbon footprint as the future challenge or what we would term as full life cycle carbon assessment - this is a topic we are addressing through our ICT Forum with industry and our Carbon Footprinting Company - our aspiration is to provide the ICT industry with the ‘golden key’ to unlocking the 'enabling' impact of ICT in terms of displacing more carbon intensive legacy or manual based systems and processes – in essence the key is a much simplified framework and methodology to enable full LCA carbon footprinting of products and services and hence transparencies in relation to the net carbon benefit of any given digital solution. This being said, our position is that industry should remain focused at optimising their existing infrastructure and re-designing their technology roadmaps for future build out. Failure to do this will only compound the problem of emissions from ICT as we see exponential growth of data volumes and mass adoption of existing digital technologies in emerging non OECD markets. Most importantly it will detract from the value of realising a low carbon future through a digital approach. The biggest challenge we have beyond LCA measurement is how we then go on to reduce emissions from ICT at a macro level – my opinion is we should go back to first principles in relation to design and start thinking about truly dynamic, load - linear devices, networks and hence ICT infrastructure in general i.e. its on or its off !




    "
  3. In Tweaking the near term - by Doug Mohney:
    "One good thing that is pushing companies to be more efficient is the fact that their data is growing exponentially in size, while their datacenters physically remain the same size... witht the same power infrastructure.

    This will certainly make companies think more intelligently about resource management, and push more aggressive archiving policies. This is also one of the reasons that virtualization has become so pupular. It allows companies to do more, with less. "
  4. In Google Boosts Peering To Save on Bandwidth:
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    On 7/22/10 Edward said:
    "We have plenty bandwidth at the peer level. We have plenty to the headend and the coloc. We even have plenty to the neighborhood – the operators are just holding out at the very edge until they can figure out how to exploit the service levels. When it comes to getting profit no one thinks of the users. I remember the piece of news I listened to found by http://www.mp3hunting.com SE about how during the 2008 peering dispute between Cogent and Telia, gamers whose ISPs relied solely on Cogent for connectivity were unable to access World of Warcraft, the world’s most popular online game. Peering disputes are really loud business negotiations, with angry customers used as leverage by either side. They usually end with one side agreeing to pay up or manage their traffic differently.
    "
  5. In The Trade off between reliability and efficiency - by Peter Judge:
    Reply Permalink
    On 6/25/10 Rain said:
    "I've seen interesting videos about data centers (I found some at torrent SE http://www.torrentbasket.com ). They get more and more popular. As for me, I also think that they become more and more efficiant each year."
  6. In Doing The Math (or "HUE, PUE, Barney McGrew...") - by Peter Judge:
    Reply Permalink
    On 5/26/10 Jamie said:
    "I love your reference to the fireman's roll call . . . adds some levity to fairly heavy math. You've just won yourself a reader!
    Thanks very much for the mention of our News@Cisco article http://newsroom.cisco.com/dlls/2010/ts_051710.html. "
  7. In when random events aren't random - by Peter Judge:
    Reply Permalink
    On 5/18/10 wingels said:
    "It's all about balancing risk and cost, isn't it? I just wrote a blog post about putting datacenters in Iceland where the cooling costs are low but it's a live volcanic area. How do you balance the two? The short answer is, I suppose, very carefully. http://blog.racktivity.com/do-you-really-want-a-datacenter-in-iceland"
  8. In Gartner: Data Centres Set For Fresh Headaches:
    Reply Permalink
    On 5/17/10 1173carld said:
    "Red Vista have found that companies are now keen to look at outsourcing and hosting where they can secure a fixed contract for a period of time which will guarantee power, cooling and space requirements.

    As this article rightly suggests, this will ultimately result in issues around contractual obligations for resources.

    We are seeing a keen interest in our bespoke modular built data centres, which allow the customer to install a portable and scalable data centre solution.

    http://www.redvista.co.uk/services/modular-data-centre/"
  9. In Gartner: Data Centres Set For Fresh Headaches:
    Reply Permalink
    On 5/17/10 wingels said:
    "Companies spend a lot of time thinking about power supply in and server power consumption, but less time thinking about the way the power is used, monitored and distributed within the data center itself. The infrastructure is like the ignorosphere of data center design. At Racktivity, we're trying to build some intelligence into that layer. See my recent blog post: The green, the bad and the ugly for my on this: http://blog.racktivity.com/green-bad-ugly."
  10. In Two thirds of firms 'unprepared' for carbon legislation:
    Reply Permalink
    On 5/13/10 1173carld said:
    "An Alternative Approach to Bricks & Mortar

    In today's climate, companies are looking for a more cost effective, flexible and future proof alternative to a typical data centre build.

    We are seeing a rise in interest around Green IT and how we can help organisations become more efficient with how they operate and deliver IT resources from the data centre.

    We have seen a rise in demand for our bespoke modular data centres, which tick all of the above boxes.

    See here - http://www.redvista.co.uk/services/modular-data-centre/ "
  11. In google offers tips on lowering your pue - by Paula Bernier:
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    On 5/4/10 szalkus said:
    "Google presentation did not mention any new modes of design or operation. These topics are yesterday's news. However, GE Digital Energy presented thier eBoost technology for UPS systems that can save the end user power bill more than $6 million dollars in 10-years. They also can ensure the eBoost high efficiency operating mode is ITI (CBMEA) curve compliant. This was new new news for the green data center industry."
  12. In reading the tea leaves of bloom energy - by Doug Mohney:
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    On 4/28/10 judgecorp said:
    "Or, is it possible that the whole thing simply doesn't work as well as they claim?

    Rupert Goodwins at ZDNet thinks this all smells.
    http://www.zdnet.co.uk/blogs/mixed-signals-10000051/bloom-energy-more-noise-than-sense-10015230/

    What Bloom does is not a revolutionary technology, but a drastic reduction in the price of something well-understood, using top-secret methods.

    In Rupert's experience (and mine) when someone promises orders of magnitude improvements, provided by means that are "too secret to reveal", and offered in prototypes that are carefully protected from actual investigation, what you very often have is a level of "optimism" close to fraud.

    "
  13. In Building a new utility - By Tate Cantrell:
    Reply Permalink
    On 4/26/10 pgailey said:
    "Tate,
    Your logic is spot on. I know this may be controversial, but a great book that gets into great detail about this subject is Nicholas Carr's, "The Big Switch: Rewiring the World, from Edison to Google" This is a must read for IT/IS individuals that are interested in the evolution of Cloud Services.
    Regards,
    Peter Gailey
    "
    "Thanks, Peter. Good promotion of The Big Switch. I have that one cued up in Amazon for a future Kindle purchase. Glad to get the second opinion on the read.

    I'm at Interop today and I can sure see a lot of like minded folks. One guy in the audience identified clearly that he just can't get the capital attention he needs inside his org to get the job done correctly and will thereby be searching for 'others' in an effort not to do it alone. Thanks again for the feedback."
  14. In in the great greenpeace versus mohney debate, i am switerland - by Paula Bernier:
    Reply Permalink
    On 4/15/10 Jade Silcock said:
    "Hey what’s up?
    This is like my morning coffee, I mean your web blog, I’ve been an ignorant on so many topics but thanks to you I learned much. Umbeliveble how I believe something and then I discover that the reality is totally different. Your articles are great to say the least. I love, love, love your blog! I love the way you write your articles by the way, you’ve done an excellent job with your website!
    Ciao!"
  15. In Cisco Containers Target Federal Market:
    Reply Permalink
    On 4/14/10 stephenecs said:
    "Ineresting now Cisco is in the game. If anyone is interested in a tour of a containerized data center then this will be of interest.

    Enterprise Control Systems announced today the schedule for their 2010 Containerized Data Center Road Show Tour that will showcase a truly vendor neutral containerized data center. The event, which will stop at major cities throughout the Western United States, including a stop at PG and E’s Conference Center in San Ramon CA, will strive to show data center operators how they can improve energy efficiencies over traditional data center designs by deploying containerized data centers. http://www.rapiddatacenter.com"
  16. In Greenpeace's latest data center drive-by shooting - by doug mohney:
    Reply Permalink
    On 4/9/10 judgecorp said:
    "Nice post Doug.

    I still think there's a place for Greenpeace's whistleblowing, and as an SEO-chasing journalist, I have some sympathy with their throwing in the iPad for more clicks. I reckon that Greenpeace - shcik! - using a data center, actually *isn't* as bad as finding animal rights people eating meat.

    I think we mentioned that aspect of the campaign in our write up here http://www.eweekeurope.co.uk/news/greenpeace-targets-ipad-in-war-on-dirty-tech-6183
    though I'd have to admit, we did make sure the iPad name was up there to get readers.

    But then, I eat meat *and* use data centres, so I'm not one to talk. :-)

    Peter

    "
  17. In Datapipe Taps Wind Power for NJ Site:
    Reply Permalink
    On 3/25/10 kmhamilton said:
    "The link takes you to the right story, but the preview you have posted here is for an earlier story on Telehouse - not the story on Datapipe. The story there, from DCK, is "Managed hosting provider Datapipe said today that it will offset the carbon impact of its data center in Somerset, New Jersey by purchasing renewable energy certificates (RECs). Datapipe will purchase wind power certificates from Constellation NewEnergy equivalent to the electricity used annually by its Somerset One data center.""
  18. In Dummies for Green IT --By Doug Mohney:
    Reply Permalink
    On 3/13/10 NickS said:
    "Thanks a lot for the review. It seems to be useful. I also found nice books in IT for Dummies at rapidshare SE http://rapidpedia.com ."
  19. In Green Ethernet promises to save power, eventually by doug mohney:
    Reply Permalink
    On 3/10/10 zipdisk2003 said:
    "so far there seems no big companies involved in the standardization of the green ethernet technology. Without them, I worry about the future usefulness of the standards.

    -from <a title="Green Ethernet" href="http://www.greenethernet.com" target="_blank">Green Ethernet</a>"
  20. In The age of the energy server? by Doug Mohney:
    Reply Permalink
    On 3/1/10 OliV said:
    "One energy server is certainly out of the scope of most bank loans for that matter – each server costs up to $900,000 a piece, and produces up to 100 KWe, enough to power a small office building or about 100 homes, but that doesn't include fuel. Bloom Energy are proponents of fuel cell technology, and thus far they have established energy servers at eBay and Google campuses, and they are capable of producing energy at a cost of only 8 to 9 cents per kilowatt hour."
  21. In Roundup: Google’s Broadband Experiment:
    Reply Permalink
    On 2/12/10 ClarissaC said:
    "Many are watching out for this new Google news. I don't know if I want <a rev="vote for" title="Google Broadband will be 100 times faster, says Google Inc." href="http://personalmoneystore.com/moneyblog/2010/02/10/google-broadband-100-times-faster-google/ ">Google Broadband</a> to work out or not. Granted, Google does offer some very competitive services. I allow that Google Broadband will probably be faster than other broadband services, and likely at prices that won't send the average person running for payday loans for decent internet. What I object to is the fact that Google is slowly revealing itself to actually be Skynet, and will become self aware very soon and will then unleash Google Terminators upon the Earth and begin the robot apocalypse."
  22. In There's Energy in IP Communications:
    Reply Permalink
    On 2/2/10 Evie24 said:
    "It's not so simple to make a excellent written essay, first of all if you are engaged. I recommend you to set <a href=" http://www.qualityessay.com">buy essay</a> and to be devoid from distrust that your work will be done by writing service"
  23. In James Hamilton:
    "I am looking for advise. I am working with 2 start up companies that are pushing alternative energy and energy efficiency products.

    I have a product that is added to the refrigerant in a cooloing system. The additive can reduce the systems demand on the energy grid by increasing the efficieny of the system by at least 10% and in most cases far more.

    I am writing to get exposure and generate business, yes; but I also feel that this product can only have a positive effect toward the greening of the data center. Imagine if all of the data centers in operation to day could reduce energy consumption by 10 - 25% within one week.

    Steve"
  24. In The Trade off between reliability and efficiency - by Peter Judge:
    Reply Permalink
    On 1/19/10 judgecorp said:
    "I'm mot sure Uptime "measures" reliability, as that's scientifically difficult - watch the center for a thousand years and measure how much downtime it has? - it's more assessing the reliability according to specific best practices.

    Efficiency is easier to measure, and they didn't say how that will be measured. "
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