Intel prides itself on having some of the smartest engineers around. When it comes to the world’s largest computing systems, however, the chip giant now takes a back seat to a certain kind of powerful new customer.
How giants like Facebook, Google, Microsoft and Amazon work with Intel could mean a lot for much of the rest of the technology industry. Their needs on things like computing power and energy consumption get a lot of attention from Intel, which expects many other companies to eventually build big systems of their own.
Diane Bryant, who runs Intel’s data center group, would not identify Intel’s Big Four, other than to say they were all American companies. It is most likely she meant Google, which leads in search; Facebook, the dominant social media company; Amazon, which has the biggest cloud rental business; and Microsoft, which uses the cloud for search ...