1. Articles from Greenpeace

    greenpeace.org

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    1. Apple states bold coal-free ambition for iCloud, now must explain how it will ...

      Explore Greenpeace (May 23 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Wind

      Apple states bold coal-free ambition for iCloud, now must explain how it will ...

      Apple has made a bold claim to make all three of its data centres “coal free” and has doubled the amount of solar energy powering its data centre in North Carolina. Apple’s customers certainly appreciate boldness, and will love the ambition to be “coal free.” “All three of our data centres will be coal free, which is an industry first for anybody of our size,” Apple’s CFO Peter Oppenheimer said last Thursday when announcing that the company is doubling the amount of solar energy powering its data centre in North Carolina. This is a clear sign that Apple is listening to the 220,000 customers who have asked for a clean iCloud. Apple now needs to show those customers how it will turn that rhetoric into reality, with further action and changes to its plans.

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      Mentions:   Apple   Greenpeace   Google

    2. How Clean is your Cloud - Apple responds

      Explore Greenpeace (Apr 17 2012) Construction , Fuel Cell , Solar , Cloud Computing

      How Clean is your Cloud - Apple responds

      Our new report “How Clean is Your Cloud” is out today - to show that the massive increase in Internet use is mainly being powered by dirty energy. Apple, Amazon and Microsoft all score badly in the report for relying on dirty coal and dangerous nuclear power for their data centres. Since 2010, and again in 2011, we have been calling on all the major Internet companies to come clean about the amount and type of power behind the Internet services we use everyday. Today Apple responded (via the New York Times): In a statement issued in response to the report, Apple disclosed for the first time that the data center would consume about 20 million watts at full capacity - much lower than Greenpeace's estimate, which is 100 million watts. In territory served by Duke, a million watts is enough to power 750 to 1,000 homes. Kristin Huguet, a ...

      (Read Full Article)

      Mentions:   New York Times   Apple   Greenpeace

    3. Facebook's New Datacentre: a renewable-powered friend?

      Explore Greenpeace (Oct 27 2011) Power and Cooling , Carbon Footprint , Fossil Fuel , Cloud Computing

      Facebook's New Datacentre: a renewable-powered friend? Greenpeace International (blog)Facebook's New Datacentre: a renewable-powered friend?Greenpeace International (blog)By locating the datacentre in Luleå, it can use free cooling from the frigid local climate and be close to renewable hydropower in the region. If you 'like' Facebook's news, let them know at our Facebook: Unfriend Coal page. And invite your friends to ...and more » (Read Full Article)

      Mentions:   Greenpeace International   Facebook

    4. Are Tech Companies Greenwashers?

      Explore Greenpeace (May 3 2011) Wind

      Are Tech Companies Greenwashers? Greenpeace International (blog)Are Tech Companies Greenwashers?Greenpeace International (blog)Is the tech sector just greenwashing then when it talks about energy efficiency and other sustainability initiatives? Energy efficiency is important. As Internet companies grow and build giant data centers to store information from the cloud, ...and more » (Read Full Article)

      Mentions:   Apple   Google   Greenpeace International

    5. Does Greenpeace Hate the Internet?

      Explore Greenpeace (Apr 27 2011) Emissions , Cloud Computing

      Does Greenpeace Hate the Internet? No, obviously we do not. But that was an assumption made last week by some bloggers who covered our report, How Dirty Is Your Data?, which called out a number of top cloud computing companies that have fast-growing electricity needs for their lack of transparency and bad energy choices. The report also cites the positive contributions of the cloud and lists recommendations for how IT companies can green their act. (Read Full Article)

      Mentions:   Greenpeace   Greenpeace International   Yahoo !

    6. Microsoft & Google Share Stage to Talk Energy

      Explore Greenpeace (Mar 14 2011) Cloud Computing

      Microsoft & Google Share Stage to Talk Energy Microsoft & Google Share Stage to Talk EnergyGreenpeace International (blog)The tech duo spent a healthy portion of the program discussing the energy efficiency gains resulting from their data center design improvements and the dematerialization of society at large. Microsoft released a study on the subject late last year, ...and more » (Read Full Article)

      Mentions:   Google   Bill Weihl   Microsoft Corp

    7. Perspectives on Facebook's Coal Problem

      Explore Greenpeace (Sep 30 2010) Fossil Fuel

      Perspectives on Facebook's Coal Problem Over the past month in the blogosphere we’ve seen increasing attention paid to our popular campaign for Facebook to choose renewables not coal, and the coverage has become quite a game of “he said, she said”. The onslaught of commentary ignited when our Executive Director sent a letter to Mark Zuckerberg on September 1st, asking him to demonstrate bolder climate leadership. It blazed ever brighter after Facebook responded to Kumi’s demands on our Cool IT blog. And, finally, it flared up again after the release of our “So Coal Network” video spoof, which reinforced the assertion that Facebook should make a choice to run its data servers on clean, renewable energy instead of coal. (Read Full Article)

      Mentions:   Greenpeace   International Energy Agency   Facebook

    8. Fox News Takes A Look at Facebook and Coal

      Explore Greenpeace (Aug 2 2010) Emissions , Fossil Fuel

      Fox News Takes A Look at Facebook and Coal Fox News Takes A Look at Facebook and CoalGreenpeace International (blog)You may remember that Facebook announced that it was building its first data center, in Prineville, Oregon. Unfortunately for the climate, we soon found out ... (Read Full Article)

      Mentions:   Greenpeace   Facebook

    9. What Do Cows, Volcanoes, Sun and Wind Have in Common?

      Explore Greenpeace (Jun 9 2010) Carbon Footprint , Fossil Fuel , Geothermal , Cloud Computing , Servers

      What Do Cows, Volcanoes, Sun and Wind Have in Common? They can all be used to power the cloud. A sudden burst of concepts for renewably powered data centers has appeared in tech news lately. Part school science project and part Apollo Project, ideas for how to get data centers to run on renewable energy are proving to be both diverse and creative. We recently posted a blog on this topic, outlining the environmental and economic reasons for IT companies to instate discriminating site selection policies for their data centers, which would prioritize locations that do not further drive demand for coal and other fossil fuels. (Read Full Article)

      Mentions:   Iceland   Europe   Hewlett Packard

    10. The iPad, internet, and climate change links in the ...

      Explore Greenpeace (Mar 31 2010) Carbon Footprint , Emissions , Cloud Computing

      The iPad, internet, and climate change links in the ... International — On the eve of the launch of the iPad, our latest report warns that the growth of internet computing could come with a huge jump in greenhouse gas emissions. We follow the data streams back to the data centers providing a cautionary tale about how the boom could see internet servers become a major cause of climate change. But it doesn't have to be that way: The great innovators of the digital age can and should be leaders in promoting an energy revolution. (Read Full Article)

      Mentions:   Greenpeace