The presence of Nordic countries at Datacentres 2012 (www.datacentreseurope.com) has increased substantially reflecting the increased regional opportunity occurring across the region. Seven large Norwegian data centre projects have recently teamed up in a joint marketing initiative and will be exhibiting at the DataCentres 2012 conference in Nice under the name ”Destination Norway”. The seven initiatives represent diversity, but with common underlying themes of cost-efficient sustainability and access to unlimited renewable power. Industrial sites and large mountain halls are being converted into data centres in order to reduce the environmental impact. The data centres are all located close to a source of renewable power, minimizing the amount of energy lost in transmission. The cool climate, and an almost endless supply of cold water, makes Norway ideally suited for natural free cooling.