Iceland - Something to Sell, part 1
It started before the financial crisis that crippled its banks and deterred investors in 2008 to 2011, but was spurred on after by a need to find new ways of boosting economic gain. And after a slow start, Iceland is increasingly marketing whatever it has at its disposal to win over data center investment – strong relations with the EU, a well-educated workforce in need of jobs, geothermal energy and landing stations for three subsea cables connecting to the US and Europe. But to this day it still hasn’t managed to lure the flagship project it so desperately wants – an Internet giant.