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    1. BMW’s cold call: It shifts computing to Iceland

      BMW’s cold call: It shifts computing to Iceland
      You could call it a crash landing. German car and motorcycle stalwart BMW is transferring crash simulations and other high performance computing to Iceland, where the country’s 100 percent renewable electricity and year round “free” chilling will slash carbon emissions and costs. BMW plans to run 10 high performance computing clusters in a data center outside Reykjavik owned by London-based hosting company Verne Global. Verne opened the center recently in a former NATO munitions base in Keflavik, about 29 miles southwest of the capital, partnered with British telecom firm Colt.
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    2. Facebook's data center expansion continues

      Facebook's data center expansion continues

      Facebook has filed plans to build a third data center at its Prineville, Oregon facility, a move that highlights the social network company’s rapid expansion. The 62,000-square-foot facility will be built next to Facebook’s two much larger data centers, according to various local media reports. The new data center won’t bring any additional jobs. However, it could be a test ground for clean energy. Earlier this month, Facebook disclosed its carbon footprint for the first time and set a goal to a

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    3. Letter to Ballmer, Bezos, Cook: Go to Iceland

      Letter to Ballmer, Bezos, Cook: Go to Iceland

      Dear Steve Ballmer, Jeff Bezos and Tim Cook -

      As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of your companies as laggards at improving the environmental friendliness of your data centers, and has launched a public campaign to pressure you into improvements.

      In particular, Greenpeace takes issue with the way you power the data centers that drive your cloud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power.

      “Three of the largest IT companies building their business around the cloud - Amazon, Apple and Microsoft - are all rapidly expanding without adequate regard to source of electricity, and rely heavily on dirty energy to power their clouds,” Greenpeace says in its report - How Clean is Your Cloud?.

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    4. Fuel cell maker Bloom Energy launches data center business

      Fuel cell maker Bloom Energy launches data center business

      Fuel cell maker Bloom Energy has launched a new business division that aims to take advantage of the skyrocketing demand for energy-intensive data centers. The Silicon Valley startup announced this week that Peter Gross – co-founder of EYP Mission Critical Facilities, the data center design firm that Hewlett-Packard purchased back in 2007 — has joined Bloom Energy as vice president. Bloom Energy makes a solid oxide fuel cell, which are assembled into an energy server or Bloom box. The parking space-sized Bloom box — containing thousands of fuel cells — converts fuel like natural gas or biogas into electricity. Bloom Energy has moved beyond the fuel cell-incentives-rich California marketplace in recent months, landing a highly lucrative deal with Delaware utility Delmarva Power and Light. Bloom Energy also appears to be the fuel cell provider for the 5-megawatt fuel cell-farm at Apple’s $1 billion data center in Maiden, N.C., Katie Fehrenbacher of Gigaom ...

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    5. Inside ClearEdge Power’s $500M fuel cell deal

      Inside ClearEdge Power’s $500M fuel cell deal
      Oregon-based fuel cell maker ClearEdge Power has landed a 50-megawatt, $500 million deal with Austrian utility Güssing Renewable Energy. As far as I can tell, it’s the biggest fuel cell order with a utility in the world. But the size isn’t the only factor that makes this agreement stand out. Two pieces of the deal are particularly notable. For one, the fuel cells, which use a chemical reaction to produce both electricity and heat, will run off of biogas converted from wood chips and plant waste. Güssing Renewable Energy, an investor in ClearEdge, will produce the biogas. (The image to the right is a schematic of the utility’s Hofbauer reactor which will produce the biogas). Typically, ClearEdge Power’s refrigerator-sized fuel cell modules hook up to a customer’s natural gas supply and through its fuel processor draws the hydrogen molecules with oxygen. While natural gas is ...
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    6. Beijing hopes to dominate cloud computing with “Cloud Valley”

      Beijing hopes to dominate cloud computing with “Cloud Valley”
      American firms like Amazon and Google may have pioneered cloud computing, but Beijing’s city government hopes the industry will head east. So they built “Cloud Valley,” an angular 7,800 square meter complex in southern Beijing as a base for the industry. Cloud computing, familiar from web applications like Google Docs, allows data and software to be stored on remote servers instead of personal computers. China’s government is pouring money into the sector, which will receive a major slice of the 2 trillion RMB it will invest in IT over the next five years. The country’s cloud computing market is expected to grow by 30% this year, according to research firm IDC.
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    7. Facebook plans sub-Arctic data center

      Facebook plans sub-Arctic data center
      In an effort to reduce its significant carbon footprint, Facebook is getting cooler. The mega social media site is building a data center near the Arctic Circle in Lulea, Sweden, where the chilly temperatures will provide natural cooling and slash electricity normally required to run cooling systems. Data centers could exceed airlines for CO2 emissions by 2020, consulting firm McKinsey has estimated. Conventional cooling can contribute up to 70 percent of a data center’s energy profile. Facebook’s move to Lulea echoes a recent decision by U.S. data services firm Datapipe to set up shop in Iceland. In addition to cooling benefits, the N. Atlantic island offers 100 percent renewable energy that comes from hydroelectric and geothermal sources. Icelandic utilities also offered fixed electricity prices for as long as 20 years – an attraction compared to rising and volatile fossil fuel-based electricity tariffs.
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    8. Iceland cometh

      Iceland cometh
      There’s no country on the planet with cleaner electricity than Iceland’s. It generates 100 percent from renewable sources – about 75 percent from hydropower, 25 percent from geothermal. With that as a hook, the N. Atlantic island nation has for several years been trying to attract foreign industry, including data centers. As an added incentive, the country holds electricity prices steady for as long as 20 years – astonishing in today’s world of volatile fossil fuel rates. Yet, for whatever reason – maybe volcanoes, maybe a perceived remoteness (Iceland is reasonably accessible), misperceptions of a cold climate (its winter average temperature is actually above freezing), or perhaps a shaken economy that’s still recovering from the 2008 banking collapse, the foreigners have merely trickled in, not rushed. That could be changing, if the pending arrival of Jersey City, N.J.-based managed services firm Datapipe is an indication. Datapipe announced ...
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    9. Cloud computing is making IT greener

      Cloud computing is making IT greener
      Cloud computing is becoming a catalyst for greener computing. It can reduce the amount of energy companies expend in IT, and the economics of running a large data center is driving providers to find innovative new ways to reduce energy costs. My colleagues at ZDNET caught wind of Microsoft sponsored research, which determined that companies would save on direct energy costs by outsourcing IT to a cloud provider (such as its own Azure platform).
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    10. Software companies may find cloud transition painful, energy-wise

      Software companies may find cloud transition painful, energy-wise
      Most readers here at SmartPlanet will know Symantec as a provider of computer security technology and protection. What you might not realize is that the company will rely more and more heavily on cloud services to deliver those capabilities. In a way, if you think about it, computer security software companies have been “in the cloud” for years, since that’s how all those downloads and patches are delivered to your personal computer. Since I just wrote about the corporate sustainability and social responsibility mindset of another big software company, Microsoft, I felt it would be valuable to spend some time with the 2010 Corporate Responsibility Report released this week by Symantec. Especially since both are talking up the cloud big-time as the future delivery mechanism for their products.
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    11. Energy rebates: Get what's coming to you

      Energy rebates: Get what's coming to you
      Later today, I’m sure that we’ll all be scrutinizing the anticipated news today out of the White House that could result in up to $50 billion in research and development tax credits for businesses investing in new plants and equipment — a big positive for companies seeking to improve their energy efficiency or, maybe, even put in place greener manufacturing or supply chain processes. But why wait? There are already billions of dollars in rebates available for those of you investing in energy efficiency efforts for your data centers or facilities. The trick is figuring out what you’re eligible to claim, and that’s where finding a good energy services company could be invaluable. Derek Schwartz, executive director and founder of the Green Data Center Alliance, figures there are roughly $6 billion in state rebates still available for funding things like server consolidation projects or facilities upgrades. In ...
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    12. AT&T expands corporate solar capacity

      AT&T expands corporate solar capacity
      Telecommunications carrier AT&T is working with utility company SunEdison to activate up to 2 megawatts of solar capacity in California by the end of the second quarter of 2011. The deal is part of AT&T’s program to aggressively step up its solar investments moving forward. The first site under the deal with SunEdison is being activated on a rooftop in San Diego. The other sites will be located in Dunnigan, Commerce, Mojave, Santa Ana and West Sacramento.
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      Mentions: At&T
    13. Intel's Queen of Green: No. 1 purchaser of green energy reduces consumption ...

      Intel's Queen of Green: No. 1 purchaser of green energy reduces consumption ...
      Intel is the No. 1 purchaser of green power in the U.S., with about 50 percent of its power coming from renewables, according to Lorie Wigle, general manager of Intel’s Eco-Technology Program Office. Wigle, who helped Intel develop the office in 2007, is also president of the Climate Savers Computing Initiative. She is the former director of Intel’s Server Technology and Initiatives Marketing. I talked to Wigle recently about sustainable manufacturing and usage, and how virtualization technology is good for green. Describe the scene when you first started at Intel 26 years ago. Was there any talk of recycling or saving energy? When I started, my first job was teaching Intel employees how to use PCs. I won an award for justifying hard drives for secretaries–and we called them secretaries. There was no talk at all about energy efficiency. Things have obviously changed.
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      Mentions: Intel Google
    14. Allstate’s green data center shrinks through ...

      Allstate’s green data center shrinks through ...
      Some leading companies are stepping up to the plate to address issues with data center efficiency. But there’s more involved than simply scaling back power consumption. There’s a lot of new thinking now going on behind data center design and operations management that blends smart technology and smart energy management. Allstate Insurance Co. for one, just opened a green data center in Rochelle, Ill., incorporating a range of best practices and state-of-the-art technology aimed at saving energy and employing renewable resources. Details are published in an article I wrote for latest edition of Insurance Networking News, for which I had the chance to speak with Anthony Abbattista, VP of technology solutions for Allstate, who has been putting a lot of thought into the design and function of the center over the past few years.
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      Mentions: IBM LEED
    15. Exploiting the dogfood factor in corporate sustainability strategy

      Exploiting the dogfood factor in corporate sustainability strategy
      On paper, at least, it sometimes seems like big technology companies have a built-in edge over other organizations in getting with the green IT program. Of course, I deal with technology companies for a living, so that’s just what I know the best. Take IBM, which released its latest report on corporate social responsibility earlier this week. I won’t regurgitate every single piece of that update, but I do what want to key in on is a couple of things that IBM has been doing that its seems to me every business should be striving to emulate. The first is really focusing on how your own products and services can help achieve your sustainability goals and the second is looking to your business partners to play a role. I call this the “dogfood factor.”
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  1. Categories

    1. Data Center Design:

      Construction, Container, Data Center Outages, Monitoring, Power and Cooling
    2. Policy:

      Cap and Trade, Carbon Footprint, Carbon Reduction Commitment, Carbon Tax, Emissions
    3. Power:

      Biomass, Fossil Fuel, Fuel Cell, Geothermal, Hydro, Nuclear, Solar, Wind
    4. Application:

      Cloud Computing, Grid Computing
    5. Technology:

      Microblogging, Networking, Servers, Storage, Supercomputer