A more sustainable cloud through transparency & change

Explore GigaOM (12 hours, 11 min ago) Construction , Power and Cooling , Fuel Cell , Solar

...el cell device on site in Maiden, NC. The industry is starting to sit up and listen. A company like Google, Amazon, Facebook or Apple has enormous clout in the areas they operate. These tech giants are big fish to ... (Read Full Article)

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Web Hosts, Internet Industry Prepare for World IPv6 Launch

Explore Web Host Industry Review (May 23 2012)

...place on June 5 at 8 p.m. EST. Yahoo!, along with many other websites including Bing, Facebook, and Google have all announced they will be adding IPv6 support permanently. The new-generation protocol will s......Fill out our WHIR reader survey to let us know what works and what doesn’t. And enter to win a $100 Amazon gift card. Justin Lee has been a staff analyst with theWHIR since ... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Facebook

Do You Want the Good News First?

Explore The New York Times (May 21 2012) Fuel Cell , Cloud Computing

...innovation emerging from the ground up, but from seeing the new tools coming on stream that are, as Amazon.com’s founder, Jeff Bezos, put it to me, “eliminating all the gatekeepers” — making it easier and cheap......ng from below, and then making sure people execute them. The leading companies driving this trend — Amazon, Facebook, Microsoft, Google, Apple, LinkedIn, Zynga and Twitter — are all headquartered and listed in America. Facebook ... (Read Full Article)

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Apple's iCloud Data Center to Use Only Green Power

Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

...has led to increasingly compute-dense facilities. More recently has been the rise of companies like Google, Facebook and Amazon—as well as the expanding businesses of established vendors like Apple and Microsoft—which are build... (Read Full Article)

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Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

Last month, Greenpeace launched a series of coordinated protests at Amazon, Apple and Microsoft locations to draw attention to the companies’ use of GHG intensive fuels in po......gy from the wind farms are provided to the local electric grid and sold to the local utility, while Google retains the renewable energy certificates (RECs) and applies them to energy used at their data cent... (Read Full Article)

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Calligo creates an offshore cloud (with a cameo from Nicira)

Explore GigaOM (May 16 2012) Cloud Computing

Can a niche player build a business offering an offshore cloud to rival Amazon's infrastructure as a service? Calligo wants to try. The startup has formed on the Channel Islands ...... while also ensuring that specific security and data routing protocols are kept in place. Much like Google’s use of software defined networks between its data centers, or NTT’s experiments in creating a sea... (Read Full Article)

Comment Mentions:   Amazon.com   Google   NTT

iCloud Revamp May Introduce Social Features

Explore TechWeekEurope UK (May 15 2012) Fuel Cell

...llion (£311m) in the Maiden data centre. Green data centre This April, Greenpeace lumped Apple with Amazon and Microsoft in a report on cloud solutions, calling out the trio for powering their clouds with “......m expects Apple to sell 6.3 million iPods during the June quarter and 4.5 million Macs. Do you know Google’s secrets? To find out, take our quiz. (Read Full Article)

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Microsoft gets earth-friendly, goes carbon neutral

Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

...ill purchase renewable energy and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeace estimates that s... (Read Full Article)

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Open Compute builds a business model for the next era of the web

Explore GigaOM (May 4 2012) Servers

...to the companies that build servers for those giants. For companies such as Facebook, Baidu, Zynga, Amazon and Facebook are building at such scale, the idea of wasting a single cent or milliwatt on an unnec......Cutting costs in IT has huge effects on the bottom line. For example, Facebook spent 16 percent and Google both spent about 9 percent of its revenue on infrastructure and capital expenditures in 2011 ... (Read Full Article)

Comment Mentions:   Amazon.com   Intel   Google

Green Data Centers: Is It Worth Running a “Losing” Race?

Explore Triple Pundit (Apr 26 2012) Construction , Cloud Computing

...ve alternately held up the world’s largest IT companies and data center operators, including Apple, Google and Microsoft, for public applause or chastisement based on their energy usage, energy policies and......eace report include: * Three of the largest IT companies building their business around the cloud – Amazon, Apple and Microsoft – are all rapidly expanding without adequate regard to source of electricity, ... (Read Full Article)

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Apple and Greenpeace in War of Words over Dirty Clouds

Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

Greenpeace took aim at Apple, Microsoft and Amazon over how the companies are powering the data centers that house their fast-growing cloud computing ......es are guilty of the same. In the organization's "How Clean is Your Cloud?" report (PDF), Facebook, Google and Yahoo! are hailed for their efforts to power their clouds from renewal energy sources. Greenpea... (Read Full Article)

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Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

Dear Steve Ballmer, Jeff Bezos and Tim Cook - As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of ......ive your cloud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power. “Three of the large... (Read Full Article)

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Greenpeace's clean cloud push: Hey, they've got a point

Explore Technology News (Apr 20 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Wind , Cloud Computing

...amonica Greenpeace makes a splash in Seattle by hanging this sign off a building near Microsoft and Amazon offices. Greenpeace makes a splash in Seattle by hanging this sign off a building near Microsoft an......akes it very difficult to avoid in most areas. And in terms of actually lobbying for policy, Apple, Google, Facebook, et al. would almost certainly rather expend political capital on issues that directly af... (Read Full Article)

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Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

...reenpeace’s report How Clean is Your Cloud, which was released earlier this week, focused on Apple, Amazon and Microsoft, which all scored badly for relying on coal and nuclear power for their data centers.......lectricity demand will triple by 2020. This magnitude drives Greenpeace to highlight companies like Google, Yahoo and Facebook that lead the way by moving toward powering their clouds with clean energy, as... (Read Full Article)

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Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

...e powered. Australia is not mentioned in the report. How service providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranked high in Greenpeace’s overview, but more recent investments in Taiwan, Singapore and Hong Kon... (Read Full Article)

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Apple Defends Its Data Centers Against Greenpeace Report

Explore redorbit.com (Apr 18 2012) Construction , Carbon Footprint , Cloud Computing

...ce has issued a report of 14 companies leading the transition from local to cloud computing. Apple, Amazon, and Microsoft all received failing grades for their use of coal to power their data centers. When ......y for moving their headquarters from globally friendly Sacramento to coal-hungry Atlanta. Yahoo and Google, on the other hand, earned bonus points for their pursuit of clean and renewable energy sources. Ac... (Read Full Article)

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Apple contests Greenpeace's coal-fired data center claims

Explore macworld.com (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fossil Fuel , Fuel Cell

...eport, Greenpeace charged that Apple is “finding itself behind other companies such as Facebook and Google” because of a lack of transparency and commitment to renewable energy. Facebook was noted for its S...... high marks for being more transparent about its energy use and committing to use renewable energy. Amazon and Microsoft however received low marks from Greenpeace, which said both “rely heavily on dirty en... (Read Full Article)

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Greenpeace protesters target Apple's Ireland HQ

Explore Macworld UK (Apr 18 2012) Power and Cooling , Fossil Fuel , Fuel Cell

...w Clean is your Cloud report. Greenpeace launched the report earlier this week, singling out Apple, Amazon and Microsoft for criticism over electricity consumption by the data centres used by the tech giant......ow Clean is Your Cloud report, Apple is "finding itself behind other companies such as Facebook and Google" because of a lack of transparency and commitment to renewable energy. Facebook and Google, however, were praised by the ... (Read Full Article)

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Amazon Receives Failing Grade in Greenpeace “How Green is Your Cloud” Report

Explore Web Host Industry Review (Apr 18 2012) Construction , Fossil Fuel , Cloud Computing

...n Greenpeace announced on Tuesday it has published its “How green is your cloud” report, which gave Amazon a failing grade for its lack of clean energy and not being transparent enough about the details of ...... their data center use into just a few data centers in the cloud. On the other end of the spectrum, Google received the most favorable rating and was the only company to be given ... (Read Full Article)

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Greenpeace slams Amazon over green datacentre efforts

Explore ZDNet UK (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fuel Cell , Solar , Cloud Computing

...ount of clean energy their datacentres use and their "transparency" regarding their infrastructure. Amazon got the worst report card overall, while Google and Akamai were the only companies on the list to be awarded an A grade, for the use of renewable e... (Read Full Article)

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Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says

Explore environmentalleader.com (Apr 18 2012) Construction , Carbon Footprint , Fossil Fuel , Cloud Computing

...w Clean is Your Cloud?, compares energy choices from global IT and internet giants including Apple, Google and this year’s top performer, Yahoo. Greenpeace estimates that just four percent of Salesforce’s u......cent in 2012. Apple now has the fifth-lowest score in the report. It leapfrogged Microsoft, IBM and Amazon. Home » Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says April 18, 2012 Salesforce Wors... (Read Full Article)

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How Clean is Your Cloud? - Apple responds

Explore Greenpeace UK (Apr 18 2012) Construction , Power and Cooling , Fuel Cell , Solar , Cloud Computing

...– to show that the massive increase in Internet use is mainly being powered by dirty energy. Apple, Amazon and Microsoft all score badly in the report for relying on dirty coal and dangerous nuclear power f...... be a part of the solution to old-fashioned problems like emissions from coal. Some companies, like Google, Yahoo and Facebook are already doing that, by taking steps to move toward powering their clouds wi... (Read Full Article)

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Greenpeace sticks to its guns over iCloud report

Explore TG Daily (Apr 18 2012) Construction

... - also bears out this interpretation, says Greenpeace. The group's report also criticized Twitter, Amazon and Microsoft. However, it praised Google, Yahoo and Facebook - previously one of its biggest targets - for moving toward greater use of clea... (Read Full Article)

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Apple slaps back at Greenpeace for dirty-cloud report

Explore Technology News (Apr 17 2012) Construction , Fossil Fuel , Fuel Cell , Wind

...20 megawatts at full capacity. Greenpeace put the estimate at 100 megawatts. Greenpeace gave Apple, Amazon, and other companies low marks for locating their data centers in areas that rely heavily on coal a......vily on coal and "dangerous nuclear." Those companies also scored lower than competitors, including Google and Yahoo, because they disclose less information on energy use. Before publishing its report yeste... (Read Full Article)

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