2011: The Year Data Centers Turned Green

Explore Wired News (Dec 30 2011)

... and no two data centers are alike. Out of necessity, the huge Internet players — Google, Facebook, Amazon, Twitter, Yahoo, and Apple — are finding ways to use greener energy and get more out of the energy they use. Google... (Read Full Article)

Comment Mentions:   Apple   Amazon.com   Iceland

Big Data Knows You, Even If You Don't Know Big Data

Explore Forbes.com (Nov 15 2011)

...ith transaction and customer data sourced from the traditional EDW .” Online services such as eBay, Yahoo, Amazon and Facebook, have transformed, or perhaps created, big data — building out their own systems to me... (Read Full Article)

Comment Mentions:   Amazon.com   Yahoo   Facebook

Green Q&A: What impact does online time have on the environment?

Explore Home - San Jose Mercury News (Oct 29 2011) Carbon Footprint , Cloud Computing , Servers

...cilities ever designed and constructed -- from a utility that derives most of its power from coal.) Yahoo, Amazon and Microsoft scored best in use of renewable alternative energy sources for cloud services. In the... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Google Wants to Show Why the Cloud Means Bigger is Greener

Explore GreenBiz.com (Oct 20 2011) Carbon Footprint , Cloud Computing , Servers

...e rest of us -- and, importantly, for the planet. Indeed, cloud-based computing -- the way Google, Amazon, Yahoo!, Microsoft and Facebook and others provide you with data storage and software from their servers -... (Read Full Article)

Comment Mentions:   New York Times   Greenpeace   Amazon.com

Shifting mindset to an Information Factory from a Data Center, the industrialization of the data

Explore greenm3.com (Oct 13 2011) Cloud Computing

...le data and one is stuck at 5%, who do you think will win? But, do you think Google, Facebook, Amazon, Twitter, and Zynga use only 5% of the data.  These companies are analyzing all their users and inf......he raw materials for information factories. Barton goes on to point out that Google Facebook, and Yahoo are big Hadoop type of users analyzing unstructured big data. Deal with it Hadoop ... (Read Full Article)

Comment Mentions:   Amazon.com   Forrester Research   Google

Buildings house secret servers that keep net humming

Explore usatoday.com (Sep 22 2011)

... rising up in the footprints of the old," he says. Giant companies such as Google, Facebook, Apple, Yahoo and Amazon often build their data centers in rural areas. "They're looking for cheap power and cheap real esta... (Read Full Article)

Comment Mentions:   Apple   Amazon.com   Europe

Akamai, eBay, Google Set Bar for CO2 Reporting by Internet Giants

Explore GreenBiz.com (Sep 13 2011) Carbon Footprint , Emissions , Cloud Computing

...y and carbon reporting practices of 14 of the largest firms in the industry. Verdantix put Alibaba, Amazon, Baidu, Expedia, Facebook, Netflix, Priceline, Salesforce, Tencent and Yahoo! under the microscope in addition to Akamai, Apple, eBay and Google. Akamai, eBay, Google Set Bar f... (Read Full Article)

Comment Mentions:   Apple   Amazon.com   Google

14 Cloud Services Players Scrutinized For Green Credentials

Explore zdnet.com (Sep 13 2011) Carbon Footprint , Emissions , Cloud Computing

...ayers in cloud services including three Chinese companies (Alibaba, Baidu and Tencent) plus Akamai, Amazon, Apple, eBay, Expedia, Facebook, Google, Netflix, Priceline, Salesforce and Yahoo! The Verdantix report is similar to one that it published earlier this year looking at the internal... (Read Full Article)

Comment Mentions:   Apple   Amazon.com   Google

Facebook Engineer: Cut Power by Slowing Hard Drives

Explore The New York Times (Aug 19 2011) Storage

...xample), and the tactic wouldn’t work in every situation. As one commenter notes, on a site such as Amazon.com, where items such as textbooks receive little attention except with the start of each new semester,......ging an HDD’s speed would have to be an ongoing process. But the thing about Facebook — and Google, Yahoo and other large web sites — is that they innovate based on their unique ... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Yahoo

Google keeps its Googlers going via green buildings

Explore siliconrepublic.com (Aug 19 2011) Power and Cooling , Carbon Footprint , Solar

Comment Mentions:   Apple   Greenpeace   Amazon.com

Data Centers & IPv6: Why It Matters to You

Explore Data Center Knowledge (Jun 28 2011) Networking

... industry has further benefited from more transparency provided by data center experts like Google, Yahoo, eBay, Amazon and now Facebook. These forward thinking companies have opened their “kimonos” so to speak, sheddin... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Yahoo

greenpeace shifts its sights to apple - by Peter Judge

Explore Views and Opinions on Green IT (Apr 25 2011)

...udy looked into the data centers of ten companies altogether - the full roster is Google, Facebook, Yahoo, Twitter, IBM, Microsoft, HP, Akamai and Amazon. I think there are three interesting side issues thrown up by the report. Firstly, in standing ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Study Targets "Dirty Power" in Cloud Computing

Explore Web Host Industry Review (Apr 21 2011) Fossil Fuel , Cloud Computing

...ates both good and bad energy choices made by top IT companies such as Facebook, Google, Apple, and Yahoo!. Titled "How Dirty is Your Data?," the report details the large amount of electricity required to......transparency, infrastructure siting decisions, and mitigation strategies. Facebook, Apple, Twitter, Amazon, and others receive failing marks in one or more categories. Despite the fact that data centers cur... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Facebook Open Compute and the PUE Trifecta

Explore | CTO Edge (Apr 18 2011) Power and Cooling , Servers

..., review and possibly emulate. Unlike other high-profile PUE claims from giants such as Google and Yahoo, which provided some generalized information about what they did to improve efficiency in their des...... OPEX), as well as for the public relations benefits of green and sustainability claims. Of course, Amazon deserves an honorable mention in this trifecta, even though it has not laid any direct claims to a ... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Yahoo

Tech Titans Back OpenFlow Networking Standard

Explore Data Center Knowledge (Mar 22 2011) Networking

...e innovation and make it easier to manage their far-flung networks. Google, Microsoft, Facebook and Yahoo have teamed with telecom giants Verizon and Deutsche Telekom to... The world’s largest data center ......lar lines. The biggest thing about the data center is the scale and the detailed need for control.” Amazon Web Services is not among the ONF members. But Amazon researcher James Hamilton has been a prominent voices in ... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Yahoo

What the Private Cloud will bring? Really Bad $h*!

Explore greenm3.com (Dec 7 2010) Cloud Computing

... the number of IT organizations with this skill set are only a handful - Google, Microsoft, VMware, Yahoo, Facebook, Amazon, etc.  Maybe at the most 6% of the installed base has these skills and ability to recruit top talen... (Read Full Article)

Comment Mentions:   Amazon.com   Gartner   Google

Do you have an Elephant and Pig in your data center? Hadoop momentum continues

Explore greenm3.com (Oct 27 2010)

...d Google File System (GFS) papers. Why should you care about Hadoop? Look at who the users are - Amazon Web Services, Adobe, AOL, Baidu, eBay, Facebook, Google, Hulu, IBM, LinkedIn, Quantcast, Rackspace,...... Adobe, AOL, Baidu, eBay, Facebook, Google, Hulu, IBM, LinkedIn, Quantcast, Rackspace, Twitter, and Yahoo. Yahoo! is proud of being the largest Hadoop user.  Here is their 2009 #'s 25,000 nodes. And, 2010 38,000 ... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Yahoo

Yahoo’s New Facility Shows Trend, Growing Importance of Green Data Centers

Explore The New York Times (Sep 20 2010) Wind , Cloud Computing , Servers , Storage

...ith other efficiency measures. Tags: data storage center, energy efficiency Companies: accenture, Amazon, DOE, EPA, Facebook, Google, Greenpeace, Microsoft, nokia, Power Assure, Yahoo Yahoo’s New Facility Shows Trend, Growing Importance of Green Data Centers By IRIS KUO of VentureBeat Pub... (Read Full Article)

Comment Mentions:   Greenpeace   Amazon.com   Google

Data Centers: For When The Cloud is Not Enough

Explore Data Center Knowledge (Jul 22 2010) Cloud Computing

...and Twitter are following the lead of other huge “Internet-scale” companies like Google, Microsoft, Yahoo and eBay, who all build custom data centers to maximize gains in performance and cost. Scaling to M......d that point in announcing the company’s data center plans. Twitter previously used NTT America and Amazon Web Services to its infrastructure. “Importantly, having our own data center will give us the flexi... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Yahoo

Capacity Planning at Internet Scale

Explore Data Center Knowledge (Jun 25 2010) Cloud Computing

...Zynga manages its infrastructure using a combination of its own data centers and servers running on Amazon Web Services’ EC2 service, which are managed by Rightscale. “We will continue to be balanced across......of success. “Scale is a good problem to have,” said Todd Papaioannou, VP of Cloud Infrastructure at Yahoo, who said that data is important, but good planning is even more important. “The only way to get ar... (Read Full Article)

Comment Mentions:   Amazon.com   Yahoo

Verne Global - Lowest Data Center TCO

Explore Brockmann & Company (May 25 2010)

...s, where the cost of operation are so high. The major Internet service providers (Google, Facebook, Amazon, Apple, Microsoft, Yahoo! to name a few) tend to operate their own data centers and are probably not interested in renting c... (Read Full Article)

Comment Mentions:   Apple   Amazon.com   Iceland

States Use Tax Incentives to Lure In Data Centers

Explore GreenBiz.com (May 5 2010) Cloud Computing , Servers

...ngton State to another data center in the US. The news was distressing to the town of Quincy, where Yahoo, Microsoft and Intuit have built large server farms, drawn to Grant County's cheap and green hydrop......lt large server farms, drawn to Grant County's cheap and green hydropower. Since then, Facebook and Amazon.com have both chosen to build data centers in Oregon instead of Washington. The new ... (Read Full Article)

Comment Mentions:   Greenpeace   Amazon.com   Yahoo

Hey Greenpeace, the cloud (and tech giants behind it ...

Explore ZDNet Technology News (Mar 31 2010) Cloud Computing , Servers

... to a big jump in greenhouse emissions. Your Apple iPad and late nights on Facebook (and Google and Yahoo) will destroy the planet. The logic here is that these fancy shmancy data centers are all run by a ......the cloud (and tech giants behind it) will be greener Posted by Larry Dignan @ 11:44 am Categories: Amazon, Apple, Cloud computing, Datacenter, Facebook, Google, Green Tech, Hardware Infrastructure, IBM, Mi... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Facebook to Build Its Own Data Centers

Explore Data Center Knowledge (Jan 20 2010) Construction , Cloud Computing , Servers

...erway on the 117,000 square foot data center, which is expected to employ 35 workers. Not Google or Yahoo The data center is being built by Vitesse LLC on behalf of an unidentified tenant. But Vitesse has ......e site is several hours from an existing Google data center in The Dalles and a Boardman site where Amazon is said to be resuming construction on a major data center project ... (Read Full Article)

Comment Mentions:   Amazon.com   Google   Yahoo