A more sustainable cloud through transparency & change

Explore GigaOM (12 hours, 16 min ago) Construction , Power and Cooling , Fuel Cell , Solar

...device on site in Maiden, NC. The industry is starting to sit up and listen. A company like Google, Amazon, Facebook or Apple has enormous clout in the areas they operate. These tech giants are big fish to the local utility f... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Do You Want the Good News First?

Explore The New York Times (May 21 2012) Fuel Cell , Cloud Computing

...innovation emerging from the ground up, but from seeing the new tools coming on stream that are, as Amazon.com’s founder, Jeff Bezos, put it to me, “eliminating all the gatekeepers” — making it easier and cheap......ng from below, and then making sure people execute them. The leading companies driving this trend — Amazon, Facebook, Microsoft, Google, Apple, LinkedIn, Zynga and Twitter — are all headquartered and listed in America. Facebook ... (Read Full Article)

Comment Mentions:   Apple   The New York Times   Amazon.com

Was greenpeace's apple protest timed too well? by Peter Judge

Explore Views and Opinions on Green IT (May 20 2012)

...igures. Greenpeace estimated that Maiden needed 100MW, and (maybe a slightly more reliable witness) Amazon reckoned 78MW. Apple says the center has a full-capacity load of only 20MW. That makes fully-renewable power an option, ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple's iCloud Data Center to Use Only Green Power

Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

...ly compute-dense facilities. More recently has been the rise of companies like Google, Facebook and Amazon—as well as the expanding businesses of established vendors like Apple and Microsoft—which are building massive data centers to power their Web-based businesses. Like mos... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

Last month, Greenpeace launched a series of coordinated protests at Amazon, Apple and Microsoft locations to draw attention to the companies’ use of GHG intensive fuels in powering ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

iCloud Revamp May Introduce Social Features

Explore TechWeekEurope UK (May 15 2012) Fuel Cell

...han $500 million (£311m) in the Maiden data centre. Green data centre This April, Greenpeace lumped Apple with Amazon and Microsoft in a report on cloud solutions, calling out the trio for powering their clouds with “... (Read Full Article)

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Microsoft gets earth-friendly, goes carbon neutral

Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

...osoft will purchase renewable energy and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeace estimates that s... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

VMware Expands on Hybrid Cloud-based Desktop, Application Tools

Explore Web Host Industry Review (May 2 2012) Cloud Computing

...fixed endpoints with updated clients for Mac, Windows and Linux desktops, thin or zero clients, and Apple iPad, Android and Amazon Kindle Fire tablets. VMware vCenter Operations for VMware View, which will be offered as a new add-... (Read Full Article)

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Greenpeace questions the green in clouds

Explore ITworld (May 1 2012) Construction , Fuel Cell , Solar

...he Clean Energy Index was a paltry 15.3 percent (for the record, others had lower scores, including Amazon, IBM, Oracle, Microsoft, and Salesforce.com), but had the highest usage of coal at 55.1 percent. Apple got a D for energy transparency, an F for infrastructure siting, and Ds for energy efficiency & gre... (Read Full Article)

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Green Data Centers: Is It Worth Running a “Losing” Race?

Explore Triple Pundit (Apr 26 2012) Construction , Cloud Computing

...eace report include: * Three of the largest IT companies building their business around the cloud – Amazon, Apple and Microsoft – are all rapidly expanding without adequate regard to source of electricity, and rel... (Read Full Article)

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Greenpeace Pranks Apple at Flagship Stores, Calls for an End to the Coal-Powered Cloud

Explore TreeHugger (Apr 24 2012) Power and Cooling , Fossil Fuel , Fuel Cell

...ing themselves. "I'm excited about the possibilities of this campaign, moving big corporations like Amazon, Apple and Microsoft to be champions of clean energy," Joe Smyth, a volunteer activist, told me. Greenpeac... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple’s NC data center: transparency and the pressure to go green

Explore GigaOM (Apr 24 2012) Construction , Fuel Cell

...would draw 20 megawatts, not a 100 watts as he’d estimated, by basically saying he didn’t believe Apple, noting that dropping a billion to produce a 20 megawatt data center ‘would be taking the “Apple premium” to a whole new level.’ In fairness to Cook, Amazon’s data center efficiency guru James Hamilton himself estimated that the 500,000 square foot Apple facility would draw 78 megawatts, noting ... (Read Full Article)

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Apple Responds To Greenpeace Criticism

Explore TechWeekEurope UK (Apr 24 2012) Construction , Fossil Fuel , Fuel Cell

...ent of 180,000 homes. “Three of the largest IT companies building their business around the cloud – Amazon, Apple and Microsoft – are all rapidly expanding without adequate regard to source of electricity, and rel... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Best of the Data Center Blogs, April 23rd

Explore Data Center Knowledge (Apr 23 2012) Cloud Computing

...anner. So we’re left wondering exactly how big AWS really is, and how important the operation is to Amazon’s bottom line. Estimates aplenty. So it’s up to outsiders, analysts, and market watchers to figure ......ct some of the dots and form a picture of what it is thats been scratching away in my mind.” Can an Apple datacenter deliver local jobs? – From David Chernicoff at ZDNet’s ... (Read Full Article)

Comment Mentions:   Apple   Amazon.com   Cray

Apple and Greenpeace in War of Words over Dirty Clouds

Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

...data center build in Prineville, Ore., Greenpeace has zeroed in on clean energy's boogeyman, coal. "Apple, Amazon and Microsoft are powering their growing 21st-century clouds with dirty, 19th-century coal energy,"... (Read Full Article)

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Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

...gh “renewable” power. “Three of the largest IT companies building their business around the cloud - Amazon, Apple and Microsoft - are all rapidly expanding without adequate regard to source of electricity, and rel... (Read Full Article)

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Greenpeace's clean cloud push: Hey, they've got a point

Explore Technology News (Apr 20 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Wind , Cloud Computing

...ent of its "Clean our Cloud" campaign, Greenpeace activists yesterday rappelled off a building near Amazon and Microsoft offices and attached a banner which reads "Amazon, Microsoft: How Clean is Your Cloud?" Earlier, it released three videos that poke fun at Amazon, Apple, and Microsoft by showing workers shoveling coal into a smoky fire behind scenes of consumers using... (Read Full Article)

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Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

...ters. Greenpeace’s report How Clean is Your Cloud, which was released earlier this week, focused on Apple, Amazon and Microsoft, which all scored badly for relying on coal and nuclear power for their data centers.... (Read Full Article)

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Greenpeace's latest drive-by data center shooting by Doug Mohney

Explore Views and Opinions on Green IT (Apr 18 2012)

...er Greenpeace USA, has started its latest "Do as I say, not as I do" data center jihad by attacking Apple, Amazon and Microsoft for using  "asthma-inducing, climate destroying coal pollution" to keep The Internet ... (Read Full Article)

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Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

...e powered. Australia is not mentioned in the report. How service providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yah... (Read Full Article)

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Apple Defends Its Data Centers Against Greenpeace Report

Explore redorbit.com (Apr 18 2012) Construction , Carbon Footprint , Cloud Computing

...reenpeace has issued a report of 14 companies leading the transition from local to cloud computing. Apple, Amazon, and Microsoft all received failing grades for their use of coal to power their data centers. When Apple first announced the new data center, they claimed it would be one of the greenest ever built. Now, ... (Read Full Article)

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Apple contests Greenpeace's coal-fired data center claims

Explore macworld.com (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fossil Fuel , Fuel Cell

Apple on Wednesday contested claims from Greenpeace that its North Carolina data center will be mostly co...... high marks for being more transparent about its energy use and committing to use renewable energy. Amazon and Microsoft however received low marks from Greenpeace, which said both “rely heavily on dirty en... (Read Full Article)

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Greenpeace protesters target Apple's Ireland HQ

Explore Macworld UK (Apr 18 2012) Power and Cooling , Fossil Fuel , Fuel Cell

... its How Clean is your Cloud report. Greenpeace launched the report earlier this week, singling out Apple, Amazon and Microsoft for criticism over electricity consumption by the data centres used by the tech giant... (Read Full Article)

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Amazon Receives Failing Grade in Greenpeace “How Green is Your Cloud” Report

Explore Web Host Industry Review (Apr 18 2012) Construction , Fossil Fuel , Cloud Computing

...f green technologies. “Three of the largest IT companies building their business around the cloud — Amazon, Apple and Microsoft — are all rapidly expanding without adequate regard to source of electricity, and rel... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com