A more sustainable cloud through transparency & change

Explore GigaOM (12 hours, 17 min ago) Construction , Power and Cooling , Fuel Cell , Solar

...el cell device on site in Maiden, NC. The industry is starting to sit up and listen. A company like Google, Amazon, Facebook or Apple has enormous clout in the areas they operate. These tech giants are big fish to the local utility f... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Do You Want the Good News First?

Explore The New York Times (May 21 2012) Fuel Cell , Cloud Computing

...g sure people execute them. The leading companies driving this trend — Amazon, Facebook, Microsoft, Google, Apple, LinkedIn, Zynga and Twitter — are all headquartered and listed in America. Facebook, which didn’t ... (Read Full Article)

Comment Mentions:   Apple   The New York Times   Amazon.com

Apple's iCloud Data Center to Use Only Green Power

Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

...uncement comes a month after Greenpeace, in a report entitled “How Green Is Your Cloud,” criticized Apple for lagging behind other tech giants, like Google and Facebook, due to its use of coal-generated power. In conjunction with the release of the report... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

It's Official: 100% Renewable Energy for Massive Apple Data Center

Explore CleanTechnica (May 19 2012) Construction , Power and Cooling , Emissions , Fuel Cell , Solar

... employers that are seeking to boost their corporate social responsibility profile. In that regard, Apple has some catching up to do in the clean energy race (Google is dabbling in hog biogas, too, by the way), but it has been ramping up its efforts, and it is also... (Read Full Article)

Comment Mentions:   Apple   Google

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

Last month, Greenpeace launched a series of coordinated protests at Amazon, Apple and Microsoft locations to draw attention to the companies’ use of GHG intensive fuels in powering ......gy from the wind farms are provided to the local electric grid and sold to the local utility, while Google retains the renewable energy certificates (RECs) and applies them to energy used at their data cent... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

iCloud Revamp May Introduce Social Features

Explore TechWeekEurope UK (May 15 2012) Fuel Cell

...generation of processors, Ivy Bridge, is set to be introduced during the quarter.” The firm expects Apple to sell 6.3 million iPods during the June quarter and 4.5 million Macs. Do you know Google’s secrets? To find out, take our quiz. (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

TWM constructing green data center in northern Taiwan

Explore DIGITIMES daily IT news (May 10 2012) Cloud Computing

Comment Mentions:   Apple   Google   Uptime Institute

Microsoft gets earth-friendly, goes carbon neutral

Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

...osoft will purchase renewable energy and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeac... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

It’s not easy being green: Data center edition

Explore GigaOM (May 2 2012) Construction , Fuel Cell , Wind , Cloud Computing

...ll Weihl, manager of energy efficiency and sustainability at Facebook and the former energy czar at Google, moderated the panel that also featured the head of sustainability for Rackspace; someone building ......ng she thought about. Koomey, however, called the idea that a data center operator has to follow in Apple’s footsteps to operate their own generation (Apple is using Bloom’s boxes to power part of its new data ... (Read Full Article)

Comment Mentions:   Apple   Intel   Google

Bloom Energy Brings on Big Customers

Explore energyandcapital.com (May 2 2012) Construction , Emissions , Fuel Cell , Servers

...erican fuel cell companies, supplying alternative energy system units to major corporations such as Google, Apple, eBay, Walmart, Caltech, AT&T, and its newest customers: The Coca-Cola Company and NASA. The firm's... (Read Full Article)

Comment Mentions:   Apple   Google   eBay

Apple Buys Bloom Fuel Cells, Promises 100% Green Data Centre

Explore TechWeekEurope UK (May 2 2012) Construction , Emissions , Fuel Cell

...thane from rotting matter in landfill sites, the company has announced, confirming speculation that Apple would be competing with Google for north Carolina’s pig manure. Landfills were named as a good source of methane in a recent Micro... (Read Full Article)

Comment Mentions:   Apple   Google   Peter Judge

Apple’s fuel cells will be powered by landfills

Explore GigaOM (Apr 30 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

...e gas, and it is also being stopped from being released into the atmosphere in this process. Beyond Apple, Google and Microsoft are also interested in biogas projects. Biogas is still a very small source of power ... (Read Full Article)

Comment Mentions:   Apple   Google   Federal Energy Regulatory Commission

Apple is (finally) confirmed as Bloom Energy's customer

Explore GigaOM (Apr 30 2012) Construction , Power and Cooling , Emissions , Fuel Cell , Solar

...biogas (gas emitted by decomposing organic waste). An increasing number of Internet companies, like Apple, Google and Microsoft, are experimenting with turning to biogas as an emerging source to power part of thei... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Nordic Countries Increasingly Attractive as Sites for Data Centers

Explore The New York Times (Apr 30 2012)

...990s, the Nordic countries are relative newcomers. But they have joined the contest at a time when Apple, Microsoft, Facebook and Google, among other companies, are competing with one another to create more energy efficient operations. ... (Read Full Article)

Comment Mentions:   Apple   The New York Times   Iceland

Apple promises to build 100 percent green data center

Explore Ubergizmo (Apr 27 2012) Construction

... growing concern brought about by climate change and the continuous depletion of natural resources, Apple is facing a new challenge, not against Google or Microsoft, but with apolitical organizations backed up by customers who care about these issues.... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Green Data Centers: Is It Worth Running a “Losing” Race?

Explore Triple Pundit (Apr 26 2012) Construction , Cloud Computing

...ace, have alternately held up the world’s largest IT companies and data center operators, including Apple, Google and Microsoft, for public applause or chastisement based on their energy usage, energy policies and... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

What you need to know about data centers & biogas

Explore GigaOM (Apr 22 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Cloud Computing

...ly on biogas (eventally), using fuel cells I think will come from Bloom Energy. The biogas that the Apple fuel cell farm plans to use will be “Directed Biogas,” which is biogas that is cleaned and monitore......ent plant or landfill site, and the data center will directly use the biogas produced at the plant. Google has also been researching — and has partly funded — a biogas project in North Carolina ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Apple and Greenpeace Trade Blows in Data Center Grudge Match

Explore Wired News (Apr 21 2012) Construction , Power and Cooling , Fuel Cell

...to ramp up that facility, it will continue to go north.” What he’d like to see is a commitment from Apple to keep buying renewable energy, even as it expands the data center. That’s what Google has done, he says. “They’ve actually put data centers in locations where the grid’s not very green,... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Apple and Greenpeace in War of Words over Dirty Clouds

Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

Greenpeace took aim at Apple, Microsoft and Amazon over how the companies are powering the data centers that house their fast-gr......es are guilty of the same. In the organization's "How Clean is Your Cloud?" report (PDF), Facebook, Google and Yahoo! are hailed for their efforts to power their clouds from renewal energy sources. Greenpea... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

Dear Steve Ballmer, Jeff Bezos and Tim Cook - As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of your compa......ive your cloud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power. “Three of the large... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace's clean cloud push: Hey, they've got a point

Explore Technology News (Apr 20 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Wind , Cloud Computing

...which makes it very difficult to avoid in most areas. And in terms of actually lobbying for policy, Apple, Google, Facebook, et al. would almost certainly rather expend political capital on issues that directly af... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

...ters. Greenpeace’s report How Clean is Your Cloud, which was released earlier this week, focused on Apple, Amazon and Microsoft, which all scored badly for relying on coal and nuclear power for their data ......lectricity demand will triple by 2020. This magnitude drives Greenpeace to highlight companies like Google, Yahoo and Facebook that lead the way by moving toward powering their clouds with clean energy, as... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple and Greenpeace Trade Blows in Data Center Grudge Match [Apple]

Explore Gizmodo, the Gadget Guide (Apr 19 2012) Construction , Power and Cooling , Fuel Cell

...to ramp up that facility, it will continue to go north." What he'd like to see is a commitment from Apple to keep buying renewable energy, even as it expands the data center. That's what Google has done, he says. "They've actually put data centers in locations where the grid's not very green,... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

...is not mentioned in the report. How service providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranked high in Greenpeace’s overview, but more recent investments in Taiwan, Singapore and Hong Kon... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com