Apple's New Coal-Free Data Centers: Great News, Missed Opportunity

Explore Triple Pundit (22 hours, 39 min ago) Construction , Power and Cooling , Fuel Cell , Geothermal

...e bit more seriously. Since it didn’t, move appeared to be something the company did in response to Greenpeace pressure, rather than a pro-active move. Looking back at Apple’s response to Greenpeace just after the organization released its ‘How Clean is Your Cloud’ Report, you can see hints of the... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Harvard

A more sustainable cloud through transparency & change

Explore GigaOM (May 25 2012) Construction , Power and Cooling , Fuel Cell , Solar

... go with 3G and 4G data connections have meant that 2007’s figure really no longer applies. However Greenpeace’s 2010 report “Make IT Green,” predicts the demand for data center electricity will more than tripl......d with thermal storage technology to reduce the energy drain of cooling during the heat of the day. Apple has recently announced a 20MW solar array and has also invested in a 5MW fuel ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 2

Explore Renewable Energy World (May 24 2012) Construction , Fossil Fuel , Fuel Cell , Solar , Wind , Cloud Computing

... And multiple onsite renewable energy solutions may be deployed simultaneously, as is the case with Apple’s Maiden, North Carolina data center, which has planned solar and fuel cell deployments to meet 60 ......f a comprehensive data center energy strategy comprising both energy efficiency and clean power. As Greenpeace accurately points out, “global IT and cloud computing companies have a tremendous opportunity and u... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Facebook

Apple’s data center in Maiden gets approval for fuel-cell plant

Explore News, Sports, Business, Politics (May 23 2012) Construction , Fossil Fuel , Fuel Cell

State officials on Wednesday gave Apple the go-ahead to build the nation’s largest privately owned fuel cell facility at a data center that...... lit up the Internet with its ambitious goal of becoming a gigantic net-zero complex at a time that Greenpeace activists have chided the company for its inordinate energy appetite. At the data center in Maiden,... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Europe

Apple states bold coal-free ambition for iCloud, now must explain how it will ...

Explore Greenpeace (May 23 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Wind

...ill get there Blogpost by Gary Cook - May 23, 2012 at 14:20 Add comment A police officer peers into Greenpeace&squot;s "iPod" as part of a protest at Apple&squot;s Cupertino headquarters a few days before Apple&squot;s new renewable energy announcement Apple has made a bold claim to make all three of its data centres “coal free” and has doubled the amount ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Does Greenpeace Even Get Tech?

Explore TechWeekEurope UK (May 23 2012) Fossil Fuel

...aiden North Carolina would be using 100 percent renewable energy. The news came just two days after Greenpeace blitzed Apple’s Cupertino headquarters with protesters dressed as iPhones, and critical tweets broadcast from a s... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Peter Judge

Was greenpeace's apple protest timed too well? by Peter Judge

Explore Views and Opinions on Green IT (May 20 2012)

...icity it can generate, so I guess that could explain protesting there instead of at another vendor. Greenpeace has been after Apple over energy for some time - and the previous week pulled off a more dangerous but less visual stunt... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple Wrongfoots Greenpeace over Renewable Power for the iCloud

Explore Forbes.com (May 19 2012) Construction , Fuel Cell

Comment Mentions:   Apple   Greenpeace   Bloom Energy

Apple's iCloud Data Center to Use Only Green Power

Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

Apple, a recent target of Greenpeace for its reliance on coal energy to power its data centers, is making a push to bring renewable and ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple Rebrands Itself as iRenewable with Green Data Centers

Explore Sci-Tech Today Home (May 18 2012) Construction , Power and Cooling , Emissions , Fuel Cell , Cloud Computing

...ble, including energy generated from on-site fuel cells. CFO Peter Oppenheimer told news media that Apple's freedom from coal was "an industry first for anybody of our size." Apple has been the target of protests by Greenpeace for being too reliant on coal, but it did not give any indication if the protests influenced the co... (Read Full Article)

Comment Mentions:   Apple   Greenpeace

Apple's $1 Billion Data Center Runs on 100% Renewables

Explore sustainablebusiness.com (May 18 2012) Construction , Emissions , Fuel Cell

...nergy solutions that many of its competitors have, despite record profits and large cash reserves." Apple's turnabout to 100% renewables comes after Greenpeace pointed out that its North Carolina data center could consume up to 100 MW of power, most of which ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   LEED

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

Last month, Greenpeace launched a series of coordinated protests at Amazon, Apple and Microsoft locations to draw attention to the companies’ use of GHG intensive fuels in powering ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

QTS to install 1MW of solar at two US data centers

Explore DatacenterDynamics (May 17 2012) Construction , Carbon Footprint , Solar , Cloud Computing

...has been a hot topic this week. On Monday, at the Uptime Institute Symposium in the Silicon Valley, Greenpeace senior IT analyst Gary Cook made a speech, calling on the data center industry to use the influence...... to push them to put more renewable-energy generation capacity on the electrical grid. On Thursday, Apple announced it would commit to powering its entire 20MW data center in Maiden, North Carolina, with r... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Uptime Institute

Apple: iDataCenter Power Will Be 100% Green

Explore Data Center Knowledge (May 17 2012) Construction , Fuel Cell , Solar

... asked for an iCloud powered by clean energy, not dirty coal,” said Gary Cook, senior IT analyst at Greenpeace. “Apple’s doubling of its solar capacity and investment in local renewable energy are key steps to creating... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Greenpeace International

Apple Data Center Will Be Totally Green by 2013

Explore BusinessWeek (May 17 2012) Construction , Power and Cooling , Fuel Cell

Apple Inc , targeted by Greenpeace International over its energy consumption, said its 500,000- square-foot data center in Maiden, Nor... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Greenpeace International

Greenpeace rains on Apple's iCloud

Explore Technology News (May 15 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

Environmental activists at Greenpeace took their campaign to pressure cloud computing providers on energy to Apple's headquarters today. Protesters set up a portable building -- i.e. a "pod" -- and protesters dress... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   InfoWorld

iCloud Revamp May Introduce Social Features

Explore TechWeekEurope UK (May 15 2012) Fuel Cell

...ad invested more than $500 million (£311m) in the Maiden data centre. Green data centre This April, Greenpeace lumped Apple with Amazon and Microsoft in a report on cloud solutions, calling out the trio for powering their c... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Microsoft gets earth-friendly, goes carbon neutral

Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

...osoft will purchase renewable energy and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeace estimates that some individual data centers consume as much electricity as 180,000 homes. The overa... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Activists block train tracks to protest Apple's coal use

Explore Apple, Macintosh, iPod and iPhone news (May 5 2012) Construction , Fuel Cell

...mber of other environmental groups -- from the tracks and to remove the logos draped over the coal. Apple in the past has received somewhat positive marks from environmental groups, ranking fourth in Greenpeace's "Guide to Greener Electronics," as well as receiving some praise for its plans to build a solar e... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Bloom Energy

Greenpeace raps Apple for lowballing data center energy

Explore Technology News (May 3 2012) Construction , Fossil Fuel , Cloud Computing

...r, but because redundancy is built in to the system, only 40.8 megawatts would be used at any time. Greenpeace raps Apple for lowballing data center energy The environmental watchdog says documents for diesel generator pe... (Read Full Article)

Comment Mentions:   Apple   Greenpeace

Green Practices vs. Green Practicality by Doug Mohney

Explore Views and Opinions on Green IT (May 2 2012)

...tively called out on its double-standards for the computer and data center industries.  Every year, Apple gets bashed for something or another, but Greenpeace staffers have no problem using Macs and iPhones and iPads.   Tools of the enemy and all that, I sup... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Europe

Greenpeace questions the green in clouds

Explore ITworld (May 1 2012) Construction , Fuel Cell , Solar

... clean energy supply associated with each of those investments. So, how did everyone fare? Here are Greenpeace’s key findings listed in the report: Apple got the most attention, and it wasn’t flattering. The company’s score on the Clean Energy Index was... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple's green credentials Bloom with fuel cell installation

Explore DatacenterDynamics (Apr 30 2012) Construction , Power and Cooling , Emissions , Fuel Cell

...reful to reinstate its green data center credentials in recent weeks after coming under attack from Greenpeace on its perceived energy consumption in its report How Clean in My Cloud?. It said Apple received 55% of its energy for data center facilities in Maiden and Prineville from coal-powered pl... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   At&T

Apple is (finally) confirmed as Bloom Energy's customer

Explore GigaOM (Apr 30 2012) Construction , Power and Cooling , Emissions , Fuel Cell , Solar

...ng to build a massive 4.8 MW fuel cell farm for a data center that will consume 20 MW, according to Apple’s latest figures. Apple is also building an adjacent 20 MW solar panel farm at the data center. While Greenpeace has given Apple low marks for building its data center in North Carolina, where the grid has a lot of coal power, Apple actually seems to be ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google