Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 2

Explore Renewable Energy World (May 24 2012) Construction , Fossil Fuel , Fuel Cell , Solar , Wind , Cloud Computing

...riety of financing and power purchase options are emerging to help mitigate the upfront cost issue. Apple has plans to install 4.8 MW of fuel cells at its Maiden, North Carolina data center.  Microsoft recently launched a pilot project for a grid-independent data centers powered by fuel cells directl... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Facebook

Do You Want the Good News First?

Explore The New York Times (May 21 2012) Fuel Cell , Cloud Computing

... then making sure people execute them. The leading companies driving this trend — Amazon, Facebook, Microsoft, Google, Apple, LinkedIn, Zynga and Twitter — are all headquartered and listed in America. Facebook, which didn’t ... (Read Full Article)

Comment Mentions:   Apple   The New York Times   Amazon.com

Apple's iCloud Data Center to Use Only Green Power

Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

...es like Google, Facebook and Amazon—as well as the expanding businesses of established vendors like Apple and Microsoft—which are building massive data centers to power their Web-based businesses. Like most enterprises,... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

Last month, Greenpeace launched a series of coordinated protests at Amazon, Apple and Microsoft locations to draw attention to the companies’ use of GHG intensive fuels in powering their data cen... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

In Oregon, Mission West Looks to the East

Explore Data Center Knowledge (May 15 2012) Construction , Power and Cooling , Cloud Computing

...t owns more than 100 properties totaling almost 8 million square feet, with major tenants including Apple and Microsoft. (Read Full Article)

Comment Mentions:   Apple   Intel   Facebook

Microsoft gets earth-friendly, goes carbon neutral

Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

...ing and reporting data more efficiently. "For emissions not eliminated through efficiency measures, Microsoft will purchase renewable energy and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeace estimates that some individual ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple Buys Bloom Fuel Cells, Promises 100% Green Data Centre

Explore TechWeekEurope UK (May 2 2012) Construction , Emissions , Fuel Cell

Apple is using Bloom's fuel cells in North Carolina, and says a new plant in Oregon will use 100 percent ......oogle for north Carolina’s pig manure. Landfills were named as a good source of methane in a recent Microsoft report which suggested data centres should be co-located with landfills or sites where agriculatura... (Read Full Article)

Comment Mentions:   Apple   Google   Peter Judge

Greenpeace questions the green in clouds

Explore ITworld (May 1 2012) Construction , Fuel Cell , Solar

... was a paltry 15.3 percent (for the record, others had lower scores, including Amazon, IBM, Oracle, Microsoft, and Salesforce.com), but had the highest usage of coal at 55.1 percent. Apple got a D for energy transparency, an F for infrastructure siting, and Ds for energy efficiency & gre... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple’s fuel cells will be powered by landfills

Explore GigaOM (Apr 30 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

...e gas, and it is also being stopped from being released into the atmosphere in this process. Beyond Apple, Google and Microsoft are also interested in biogas projects. Biogas is still a very small source of power in the U.S. Ac... (Read Full Article)

Comment Mentions:   Apple   Google   Federal Energy Regulatory Commission

iDataCenter Will Use Landfill-Powered Bloom Boxes

Explore Data Center Knowledge (Apr 30 2012) Construction , Emissions , Fuel Cell

...nents (including sulfide, chlorine and sulfur) before being injected into the natural gas pipeline. Apple isn’t the only large data center operator pursuing this strategy. Microsoft is planning to build data plants where modular data centers will be powered by renewable energy, in... (Read Full Article)

Comment Mentions:   Apple   Federal Energy Regulatory Commission   NTT

Apple is (finally) confirmed as Bloom Energy's customer

Explore GigaOM (Apr 30 2012) Construction , Power and Cooling , Emissions , Fuel Cell , Solar

...biogas (gas emitted by decomposing organic waste). An increasing number of Internet companies, like Apple, Google and Microsoft, are experimenting with turning to biogas as an emerging source to power part of their data centers... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Nordic Countries Increasingly Attractive as Sites for Data Centers

Explore The New York Times (Apr 30 2012)

...990s, the Nordic countries are relative newcomers. But they have joined the contest at a time when Apple, Microsoft, Facebook and Google, among other companies, are competing with one another to create more energy e... (Read Full Article)

Comment Mentions:   Apple   The New York Times   Iceland

Apple promises to build 100 percent green data center

Explore Ubergizmo (Apr 27 2012) Construction

... growing concern brought about by climate change and the continuous depletion of natural resources, Apple is facing a new challenge, not against Google or Microsoft, but with apolitical organizations backed up by customers who care about these issues. (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Green Data Centers: Is It Worth Running a “Losing” Race?

Explore Triple Pundit (Apr 26 2012) Construction , Cloud Computing

...ort include: * Three of the largest IT companies building their business around the cloud – Amazon, Apple and Microsoft – are all rapidly expanding without adequate regard to source of electricity, and rely heavily on d... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Pranks Apple at Flagship Stores, Calls for an End to the Coal-Powered Cloud

Explore TreeHugger (Apr 24 2012) Power and Cooling , Fossil Fuel , Fuel Cell

...selves. "I'm excited about the possibilities of this campaign, moving big corporations like Amazon, Apple and Microsoft to be champions of clean energy," Joe Smyth, a volunteer activist, told me. Greenpeace is setting i... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple Responds To Greenpeace Criticism

Explore TechWeekEurope UK (Apr 24 2012) Construction , Fossil Fuel , Fuel Cell

...80,000 homes. “Three of the largest IT companies building their business around the cloud – Amazon, Apple and Microsoft – are all rapidly expanding without adequate regard to source of electricity, and rely heavily on d... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

What you need to know about data centers & biogas

Explore GigaOM (Apr 22 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Cloud Computing

...ly on biogas (eventally), using fuel cells I think will come from Bloom Energy. The biogas that the Apple fuel cell farm plans to use will be “Directed Biogas,” which is biogas that is cleaned and monitore...... disclosed where it plans to get the biogas, and will use natural gas first, and eventually biogas. Microsoft is planning to develop a grid-independent fuel cell-powered data center, called the Data Plant, tha... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Top 5 Data Center Stories, Week of April 20

Explore Data Center Knowledge (Apr 21 2012) Construction , Cloud Computing

... center, about one-fifth the amount estimated by Greenpeace in a report that is sharply critical of Apple and other data center operators for relying upon “dirty” energy sources to power their cloud comput......treatment plant or landfill, the company said Wednesday. The project will be the first step towards Microsoft’s goal of deploying “data plants” where modular data centers will be powered by renewable energy. C... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Data Center Knowledge

Apple and Greenpeace Trade Blows in Data Center Grudge Match

Explore Wired News (Apr 21 2012) Construction , Power and Cooling , Fuel Cell

...ve matched this with long term 20 year contracts for big chunks of wind,” he says. “Companies like Apple and Microsoft could be doing this as well. There are wind developers who would like to bring their power to mark... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Apple and Greenpeace in War of Words over Dirty Clouds

Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

Greenpeace took aim at Apple, Microsoft and Amazon over how the companies are powering the data centers that house their fast-growing cloud... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

...wable” power. “Three of the largest IT companies building their business around the cloud - Amazon, Apple and Microsoft - are all rapidly expanding without adequate regard to source of electricity, and rely heavily on d... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace's clean cloud push: Hey, they've got a point

Explore Technology News (Apr 20 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Wind , Cloud Computing

..."Clean our Cloud" campaign, Greenpeace activists yesterday rappelled off a building near Amazon and Microsoft offices and attached a banner which reads "Amazon, Microsoft: How Clean is Your Cloud?" Earlier, it released three videos that poke fun at Amazon, Apple, and Microsoft by showing workers shoveling coal into a smoky fire behind scenes of consumers using the companies'... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

...ry clouds with dirty, 19th-century coal energy.” In the second group, Greenpeace focused on Amazon, Apple and Microsoft, which “are all rapidly expanding without adequate regard to source of electricity, and rely heavi... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple and Greenpeace Trade Blows in Data Center Grudge Match [Apple]

Explore Gizmodo, the Gadget Guide (Apr 19 2012) Construction , Power and Cooling , Fuel Cell

...ave matched this with long term 20 year contracts for big chunks of wind," he says. "Companies like Apple and Microsoft could be doing this as well. There are wind developers who would like to bring their power to marke... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google