Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 2

Explore Renewable Energy World (May 24 2012) Construction , Fossil Fuel , Fuel Cell , Solar , Wind , Cloud Computing

...to the data center annually. Other companies deploying solar at data centers include eBay (665 kW), Facebook (100 kW), i/o Data Centers (4.5 MW), McGraw-Hill Companies (14.1 MW), and Quality Technology Servic...... issue. Apple has plans to install 4.8 MW of fuel cells at its Maiden, North Carolina data center.  Microsoft recently launched a pilot project for a grid-independent data centers powered by fuel cells directl... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Facebook

Do You Want the Good News First?

Explore The New York Times (May 21 2012) Fuel Cell , Cloud Computing

...below, and then making sure people execute them. The leading companies driving this trend — Amazon, Facebook, Microsoft, Google, Apple, LinkedIn, Zynga and Twitter — are all headquartered and listed in America. Facebook, which didn’t exist nine years ago, just went public at a valuation of nearly $105 billion — two we... (Read Full Article)

Comment Mentions:   Apple   The New York Times   Amazon.com

Apple's iCloud Data Center to Use Only Green Power

Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

...to increasingly compute-dense facilities. More recently has been the rise of companies like Google, Facebook and Amazon—as well as the expanding businesses of established vendors like Apple and Microsoft—which are building massive data centers to power their Web-based businesses. Like most enterprises,... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

Last month, Greenpeace launched a series of coordinated protests at Amazon, Apple and Microsoft locations to draw attention to the companies’ use of GHG intensive fuels in powering their data cen......uce the emissions potential of a prospective facility. After Greenpeace’s “unfriend coal” campaign, Facebook adopted a siting policy that gives preference to states with access to a clean renewable energy sup... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

In praise (yes praise) of the data center big boys by Doug Mohney

Explore Views and Opinions on Green IT (May 16 2012)

Having been tarred and feathered on numerous occasions in Greenpeace drive-by PR papers, Facebook, Google and Microsoft are actually making forward progress in the battle to cut carbon emission.  But quiet progress does... (Read Full Article)

Comment Mentions:   Greenpeace   Google   Facebook

In Oregon, Mission West Looks to the East

Explore Data Center Knowledge (May 15 2012) Construction , Power and Cooling , Cloud Computing

...mpany has been a major player in the real estate scene in Silicon Valley, developing properties for Microsoft, Apple, Equinix and Nvidia, among others. While western Oregon has been a hotbed of data center act......sboro, a tech hub that grew up around a major Intel campus – and the small town of Prinevlle, where Facebook and Apple are building major data centers. Can that success extend to Ontario? Hardin, an ... (Read Full Article)

Comment Mentions:   Apple   Intel   Facebook

Bing Search Engine to Be Revamped as War Against Google Intensifies

Explore The New York Times (May 10 2012)

... calls “search, plus your world.” Google declined to comment for this article. The alliance between Facebook and Microsoft, so far, has barely caused a dent in Google. The two companies first announced a plan to work toget... (Read Full Article)

Comment Mentions:   The New York Times   Google   Facebook

Microsoft gets earth-friendly, goes carbon neutral

Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

...hase renewable energy and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeace estimates that some individual ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Nordic Countries Increasingly Attractive as Sites for Data Centers

Explore The New York Times (Apr 30 2012)

...he Nordic countries are relative newcomers. But they have joined the contest at a time when Apple, Microsoft, Facebook and Google, among other companies, are competing with one another to create more energy efficient o... (Read Full Article)

Comment Mentions:   Apple   The New York Times   Iceland

Green Data Centers: Is It Worth Running a “Losing” Race?

Explore Triple Pundit (Apr 26 2012) Construction , Cloud Computing

...ely held up the world’s largest IT companies and data center operators, including Apple, Google and Microsoft, for public applause or chastisement based on their energy usage, energy policies and environmental......h have become more active in supporting policies to drive greater renewable energy investment. * Facebook, one of the largest online destinations with over 800 million users around the world, has now commi... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Pranks Apple at Flagship Stores, Calls for an End to the Coal-Powered Cloud

Explore TreeHugger (Apr 24 2012) Power and Cooling , Fossil Fuel , Fuel Cell

...'m excited about the possibilities of this campaign, moving big corporations like Amazon, Apple and Microsoft to be champions of clean energy," Joe Smyth, a volunteer activist, told me. Greenpeace is setting i...... and Amazon for using dirty energy sources to power their data centers, while praising the likes of Facebook and Google for making a dedication to renewables. It's a smart strategy—each of these companies' re... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple Responds To Greenpeace Criticism

Explore TechWeekEurope UK (Apr 24 2012) Construction , Fossil Fuel , Fuel Cell

Apple has decided not to remain silent after Greenpeace criticised it, along with Amazon and Microsoft, in a mid-April “How Clean Is Your Cloud?” report, which claimed all three heavily relied on “dirty......of the town of Prineville, Oregon, where it plans to build “a much larger facility, similar to what Facebook has already built”, Jason Carr, the town’s economic development manager, told Wired. In its report ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Top 5 Data Center Stories, Week of April 20

Explore Data Center Knowledge (Apr 21 2012) Construction , Cloud Computing

...ine and has begun serving live traffic, the company said Thursday. The new server farm will provide Facebook with additional IT capacity to support its growing audience of more than 850 million users. Microsoft Data Plants Will Tap Landfills, Sewage for Power- Microsoft is planning a waste-powered data center that will be built on the site of a water treatment plant o... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Data Center Knowledge

Apple and Greenpeace in War of Words over Dirty Clouds

Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

Greenpeace took aim at Apple, Microsoft and Amazon over how the companies are powering the data centers that house their fast-growing cloud......heir fast-growing cloud computing infrastructures. In a move that is reminiscent of its tussle with Facebook over its first-ever data center build in Prineville, Ore., Greenpeace has zeroed in on clean energy... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

Dear Steve Ballmer, Jeff Bezos and Tim Cook - As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded ......rs that drive your cloud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power. “Three of t... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace's clean cloud push: Hey, they've got a point

Explore Technology News (Apr 20 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Wind , Cloud Computing

...attle. (Credit: Greenpeace) As such, data centers can and should be efficient. Leading companies -- Facebook, Google, Microsoft, etc. -- have done a lot of innovation over the past few years and spent lots of money to design ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

... report How Clean is Your Cloud, which was released earlier this week, focused on Apple, Amazon and Microsoft, which all scored badly for relying on coal and nuclear power for their data centers. For Apple, th......will triple by 2020. This magnitude drives Greenpeace to highlight companies like Google, Yahoo and Facebook that lead the way by moving toward powering their clouds with clean energy, as well as companies t... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

...ned in the report. How service providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranked high in Greenpeace’s overv... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Web Host TurnKey Internet to Open Green Data Center in New York State

Explore Web Host Industry Review (Apr 18 2012) Construction , Cloud Computing

... Earlier this week, Greenpeace published its “How Green is Your Cloud” report, which saw Amazon and Facebook receive low ratings. In addition to the new data center, Turnkey also recently installed an advance......red Missouri-based Internet service provider KCNet. Then just last month, TurnKey added support for Microsoft’s WebMatrix website building software. Talk Back: Are you currently using a data center powered by ... (Read Full Article)

Comment Mentions:   Greenpeace   Amazon.com   Intel

Apple contests Greenpeace's coal-fired data center claims

Explore macworld.com (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fossil Fuel , Fuel Cell

...man. In its report, Greenpeace charged that Apple is “finding itself behind other companies such as Facebook and Google” because of a lack of transparency and commitment to renewable energy. Facebook was noted for its Swedish data center, powered entirely by renewable energy, and Google received hi...... for being more transparent about its energy use and committing to use renewable energy. Amazon and Microsoft however received low marks from Greenpeace ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace protesters target Apple's Ireland HQ

Explore Macworld UK (Apr 18 2012) Power and Cooling , Fossil Fuel , Fuel Cell

...your Cloud report. Greenpeace launched the report earlier this week, singling out Apple, Amazon and Microsoft for criticism over electricity consumption by the data centres used by the tech giants. Apple has a......ding to the How Clean is Your Cloud report, Apple is "finding itself behind other companies such as Facebook and Google" because of a lack of transparency and commitment to renewable energy. Facebook and Google, however, were ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Amazon Receives Failing Grade in Greenpeace “How Green is Your Cloud” Report

Explore Web Host Industry Review (Apr 18 2012) Construction , Fossil Fuel , Cloud Computing

...es. “Three of the largest IT companies building their business around the cloud — Amazon, Apple and Microsoft — are all rapidly expanding without adequate regard to source of electricity, and rely heavily on d......nter receiving an F and its use of clean energy standing at 15.3 percent. Greenpeace praised Yahoo, Facebook and Google for constructing highly efficient data centers, as well as their use of renewable source... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace slams Amazon over green datacentre efforts

Explore ZDNet UK (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fuel Cell , Solar , Cloud Computing

In the How green is your cloud report, published on Tuesday, Greenpeace slammed Apple, Amazon and Microsoft for the meagre amount of clean energy their datacentres use and their "transparency" regarding thei......res not being green enough, though the advocacy group has praised sustainability efforts by Google, Facebook and Yahoo. In the How green is your cloud report, published on Tuesday, Greenpeace slammed Apple, A... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace sticks to its guns over iCloud report

Explore TG Daily (Apr 18 2012) Construction

...rs out this interpretation, says Greenpeace. The group's report also criticized Twitter, Amazon and Microsoft. However, it praised Google, Yahoo and Facebook - previously one of its biggest targets - for moving toward greater use of clean energy. (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com