The era of the 100 MW data center

Explore GigaOM (Jan 31 2012) Construction , Cloud Computing

...pacity of close to 100 MW of power, which is the equivalent power for about 80,000 U.S. homes, says Greenpeace. While most Internet companies don’t disclose the details of their facilities’ energy consumption, Apple’s billion dollar data center in North Carolina is estimated to require 100 MW, according to Greenpeace. Google’s data center in North Carolina is estimated to require between 60 MW to 100 ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Lawrence Livermore National Laboratory

Facebook Recruits Google Green Energy Czar for Sustainability Push

Explore CIO.com (Dec 21 2011) Construction , Wind , Cloud Computing

...ny which makes two thirds of its power using coal. In its April report on cloud computing services, Greenpeace estimated Facebook's reliance on coal at 53.2 percent, second only to Apple's (at 54.5 percent) and far higher than Google's (34.7 percent) or Amazon's (28.5 percent). Greenpeace based its estimates on published figures for data centre power consumption and electricity utilitie... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Facebook and Greenpeace Make Peace on Renewable Energy

Explore Web Host Industry Review (Dec 15 2011) Fossil Fuel , Cloud Computing

...'s commitment to renewable energy raises the bar for other IT and cloud computing companies such as Apple, IBM, Microsoft, and Twitter," Casey Harrell, senior IT analyst for Greenpeace International said in a statement. ''The Facebook campaign proved that people all over the world wa... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Greenpeace International

Greenpeace, Facebook Announce Truce

Explore Data Center Knowledge (Dec 15 2011) Fossil Fuel , Cloud Computing

...ommitment to renewable energy raises the bar for other IT and cloud computing (8) companies such as Apple, IBM, Microsoft, and Twitter,” said Casey Harrell, Senior IT Analyst for Greenpeace International. ”The Facebook campaign proved that people all over the world want their social netwo... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Greenpeace International

The Cloud And The Client: Apple’s Green Dilemma

Explore da.feedsportal.com (Dec 14 2011) Fossil Fuel

...ings A cloud hanging over all green IT? However the arrival of the cloud changes things. When Apple first launched its iPad, Greenpeace was quick to respond that more client devices with higher expectations of data and connectivity, us... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Facebook

Apple Risks Greenpeace Ire With Oregon Data Centre

Explore Home - eWeekEurope.co.uk (Dec 6 2011) Fossil Fuel

... However if the reports are true, the move will surely incur the wrath of environmental campaigners Greenpeace. According to OregonLive.com, which cited two people with direct knowledge of Apple’s plans, Apple is close to making a decision about whether to build a large data centre in Prineville, which will ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Facebook

U.S. Tech Giants Become Alternative Energy's Fairy Godfathers

Explore news.thomasnet.com (Nov 8 2011) Fossil Fuel , Geothermal , Wind

...its own eco-footprint, particularly as Facebook has been a frequent target of environmental groups (Greenpeace, most notably) over the efficiency of its many data centers. (Not to mention its legions of users, ...... efficient than EPA standards, which the company says has cut operations costs by about 25 percent. Apple, never one to be left behind, has been less publicly pursuing its own alternative energy agenda. Th... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Facebook's new server farm will be naturally cool

Explore Energy Efficiency News (Nov 3 2011) Power and Cooling , Hydro , Servers

...om coal-fired stations to run its Oregon and North Carolina data centres. Meanwhile, computer giant Apple is apparently planning a solar farm to power its new $1 billion data centre in North Carolina. The ......vironment/#facilities Related stories: Verizon and NREL join forces on energy efficient IT (29-Jul) Greenpeace urges IT giants to switch to renewable energy (31-Mar 2010) Green Grid map reveals free cooling for... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Europe

Apple Quietly Plans Solar Array for $1bn Data Center

Explore environmentalleader.com (Oct 31 2011) Solar

...urs a day. Project Dolphin opened this spring. At 500,000 square feet, it is five times the size of Apple’s data center in Newark, Calif., and helps support the company’s iCloud service. Greenpeace had criticized Apple for locating the data center in North Carolina, whose electricity mix is 61 percent coal and 31 per... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   CA

Green Q&A: What impact does online time have on the environment?

Explore Home - San Jose Mercury News (Oct 29 2011) Carbon Footprint , Cloud Computing , Servers

...our life on Google is zero." In an April 2011 report titled "How Dirty Is Your Data?" the nonprofit Greenpeace examined energy sources for the 10 largest IT companies involved in cloud computing, finding Apple, Facebook and IBM especially guilty of getting significant amounts of power from coal-fired power p... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple tills a solar farm to power its data center.

Explore ITworld (Oct 27 2011) Nuclear , Solar , Cloud Computing

... its report “How Dirty Is Your Data?”. The $1 billion data center will support iTunes, MobileMe and Apple's new iCloud. Greenpeace’s report, released in April points out environmental damages that are caused by cloud computing. By... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Hewlett Packard

Apple Building Solar Farm to Accompany 1B North Carolina Data Center

Explore Web Host Industry Review (Oct 26 2011) Solar

October 26, 2011 -- According to a whole slew of reports appearing this week, technology giant Apple is building the “Project Dolphin Solar Farm” in connection to its $1B data center in Maiden, North ...... track record for environmentally conscious activity. According to Venture Beat, it ranked ninth on Greenpeace’s list of Greenest technology companies, ahead of a few of what you might consider key competitors.... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Yahoo

Global server farms around the world

Explore Telegraph.co.uk (Oct 26 2011) Solar , Servers

...19, using an air-cooling system to reduce power usage. Nonetheless, Facebook has been criticised by Greenpeace because the power it does use if 63pc coal generated. Built in 2006, this was one of the first serv......River, Microsoft’s two centres alone hold hundreds of thousands of servers. Maiden, North Carolina (Apple) Apple is reportedly spending upwards of $1bn on Project Dolphin, which at 500,000 square feet will be ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Iceland

Apple building solar farm for data center

Explore GigaOM (Oct 25 2011) Solar , Cloud Computing

...from coal, and 31 percent from nuclear. It also has some of the cheapest power, which is likely why Apple decided to build its data center there. Greenpeace was so harsh on Apple because Internet companies, with their strong consumer brands and significant balance sheets, have ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

What's behind Iceland's first major data center

Explore ITworld (Oct 14 2011)

... continues to grow, so will the amount of energy required to power data centers. Organizations like Greenpeace (see their “Dirty Data Campaign”) have already been active in trying to mobilize consumer and inves......he sea in southeastern North Carolina with her two children. abennett shared This week in pictures: Apple gets Siri-ous on LinkedIN mavis19 asks What's your favorite Siri voice feature on the iPhone 4S? ba... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Iceland

Study: Internet Firms Lagging On Green Strategy

Explore Home - eWeekEurope.co.uk (Sep 13 2011) Carbon Footprint , Emissions

...networking firms, including Chinese companies Alibaba, Baidu and Tencent along with Akamai, Amazon, Apple, eBay, Expedia, Facebook, Google, Netflix, Priceline, Salesforce and Yahoo. Study: Internet Firms L......le, Google’s senior vice president of technical infrastructure, in a blog post. Group campaigner Greenpeace, which has run a campaign against Facebook’s use of coal-fired electricity, and has called fo... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Google keeps its Googlers going via green buildings

Explore siliconrepublic.com (Aug 19 2011) Power and Cooling , Carbon Footprint , Solar

Comment Mentions:   Apple   Greenpeace   Amazon.com

Who will be the new Carbon Data Center target for Greenpeace?

Explore greenm3.com (Jul 8 2011) Emissions , Cloud Computing

...nters have carbon impacts. I have some ideas who would be the next potential targets for Greenpeace identifying a high carbon data center.  We'll see if I can figure out who the next Greenpeace data center target is. I wrote two years ago, thinking the targets where Apple, Google, or Microsoft, but Facebook surprised us all as the data center target for Greenpeace. My guess is it is going ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Possible truce For Greenpeace and data centers - by Peter Judge

Explore Views and Opinions on Green IT (Jul 5 2011)

... been ironically burning plenty of cycles campaigning against it on Facebook. The main targets of Greenpeace’s campaign have been Apple, and Facebook - which in fact runs a very efficient data center - and has shared its expertise in t... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Europe

Does it require a real crisis to produce real change? by peter judge

Explore Views and Opinions on Green IT (Jun 13 2011)

...were pictures which the industry has picked over. With no other details, the location tells us that Apple’s iCloud is on coal-fired electricity, which won’t satisfy environmentalists such as Greenpeace.  Whatever Apple and Amazon do, power costs are increasing, and the energy mix is shifting, so there will be a move ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

How Green Is Apple’s iCloud?

Explore Home - eWeekEurope.co.uk (Jun 8 2011) Cloud Computing

...mmitment make it one of the biggest in the US. It is also one of the world’s dirtiest, according to Apple’s long-time nemesis, Greenpeace. (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Adopt 'right balance' for green clouds

Explore zdnetasia.com (May 23 2011) Carbon Footprint , Fossil Fuel , Solar , Wind , Cloud Computing

...f service delivered to internal or external users, Carter said. The analyst's comments come after a Greenpeace report revealed that servers in date canters are predominantly running on "dirty", non-renewable en......on involved in the storing and transmitting of data among 10 global IT companies, including Google, Apple, Microsoft and Yahoo. However, it did concede that its findings were gleaned from "limited" informa... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Facts and Figures Behind Greenpeace’s Green Data Center Report

Explore GigaOM (Apr 26 2011) Monitoring

What are the facts and figures behind Greenpeace’s big data center report card last week? While much of the coverage of the report focused on the A-......eport card last week? While much of the coverage of the report focused on the A-to-F grades ranking Apple, Facebook, Google, Yahoo, Microsoft, IBM and others, the report also laid out some broad categories... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

greenpeace shifts its sights to apple - by Peter Judge

Explore Views and Opinions on Green IT (Apr 25 2011)

...int. Yahoo came off best in the report, with a coal intensity of only 13.8 percent, compared with Apple’s 54 percent. The Greenpeace study looked into the data centers of ten companies altogether - the full roster is Google, Faceboo... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com