A more sustainable cloud through transparency & change

Explore GigaOM (May 25 2012) Construction , Power and Cooling , Fuel Cell , Solar

... go with 3G and 4G data connections have meant that 2007’s figure really no longer applies. However Greenpeace’s 2010 report “Make IT Green,” predicts the demand for data center electricity will more than tripl......nergy, however a number of providers are making the move to sustainability through renewable energy Facebook built its third major data center in Lulea, Sweden – a location chosen for the large amount of exis... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 2

Explore Renewable Energy World (May 24 2012) Construction , Fossil Fuel , Fuel Cell , Solar , Wind , Cloud Computing

...to the data center annually. Other companies deploying solar at data centers include eBay (665 kW), Facebook (100 kW), i/o Data Centers (4.5 MW), McGraw-Hill Companies (14.1 MW), and Quality Technology Servic......f a comprehensive data center energy strategy comprising both energy efficiency and clean power. As Greenpeace accurately points out, “global IT and cloud computing companies have a tremendous opportunity and u... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Facebook

Apple’s data center in Maiden gets approval for fuel-cell plant

Explore News, Sports, Business, Politics (May 23 2012) Construction , Fossil Fuel , Fuel Cell

... lit up the Internet with its ambitious goal of becoming a gigantic net-zero complex at a time that Greenpeace activists have chided the company for its inordinate energy appetite. At the data center in Maiden,...... and service. Two congressional committees are looking into the troubled initial public offering of Facebook Inc., aides said Wednesday. A big final-hour comeback pulled the Dow Jones industrial average nearl... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Europe

Apple's iCloud Data Center to Use Only Green Power

Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

...d “How Green Is Your Cloud,” criticized Apple for lagging behind other tech giants, like Google and Facebook, due to its use of coal-generated power. In conjunction with the release of the report, Greenpeace also staged protests over the past few weeks at Apple sites around the world, including the company... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

...siting, companies can significantly reduce the emissions potential of a prospective facility. After Greenpeace’s “unfriend coal” campaign, Facebook adopted a siting policy that gives preference to states with access to a clean renewable energy sup... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple: iDataCenter Power Will Be 100% Green

Explore Data Center Knowledge (May 17 2012) Construction , Fuel Cell , Solar

...confidence that the iCloud will continue to get cleaner as it grows.” That would follow the lead of Facebook, which in December Facebook agreed to prioritize the use of renewable energy for its data centers, prompting Greenpeace to suspend a social media campaign that targeted the social network. On Monday Cook addressed data ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Greenpeace International

In praise (yes praise) of the data center big boys by Doug Mohney

Explore Views and Opinions on Green IT (May 16 2012)

Having been tarred and feathered on numerous occasions in Greenpeace drive-by PR papers, Facebook, Google and Microsoft are actually making forward progress in the battle to cut carbon emission.  B... (Read Full Article)

Comment Mentions:   Greenpeace   Google   Facebook

iCloud Revamp May Introduce Social Features

Explore TechWeekEurope UK (May 15 2012) Fuel Cell

...sets of photos with other iCloud users, who will be able to comment on them – Apple with a touch of Facebook, it would seem. iCloud Revamp May Introduce Social Features Apple is to introduce an iCloud update ......ad invested more than $500 million (£311m) in the Maiden data centre. Green data centre This April, Greenpeace lumped Apple with Amazon and Microsoft in a report on cloud solutions, calling out the ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Microsoft gets earth-friendly, goes carbon neutral

Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

...hase renewable energy and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeace estimates that some individual data centers consume as much electricity as 180,000 homes. The overa... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Green Data Centers: Is It Worth Running a “Losing” Race?

Explore Triple Pundit (Apr 26 2012) Construction , Cloud Computing

...transition to zero-emissions, or zero-carbon, green economies. Environmental organizations, such as Greenpeace, have alternately held up the world’s largest IT companies and data center operators, including App......h have become more active in supporting policies to drive greater renewable energy investment. * Facebook, one of the largest online destinations with over 800 million users around the world, has now commi... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Pranks Apple at Flagship Stores, Calls for an End to the Coal-Powered Cloud

Explore TreeHugger (Apr 24 2012) Power and Cooling , Fossil Fuel , Fuel Cell

Apple has responded to the Greenpeace campaign by disputing numbers in the report and claiming its new North Carolina data center will of...... and Amazon for using dirty energy sources to power their data centers, while praising the likes of Facebook and Google for making a dedication to renewables. It's a smart strategy—each of these companies' re... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple’s NC data center: transparency and the pressure to go green

Explore GigaOM (Apr 24 2012) Construction , Fuel Cell

Buried in last week’s catfight between Apple and Greenpeace over the energy sourcing for Apple’s new North Carolina data center and how clean it would be, was ...... about 45 coal power plants. Apple presumably made the decision to build in North Carolina, just as Facebook has gone to Oregon, because of cheap power. But in the last few years so much attention has focused... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple Responds To Greenpeace Criticism

Explore TechWeekEurope UK (Apr 24 2012) Construction , Fossil Fuel , Fuel Cell

...of the town of Prineville, Oregon, where it plans to build “a much larger facility, similar to what Facebook has already built”, Jason Carr, the town’s economic development manager, told Wired. In its report Greenpeace described the data centres as “the factories of the 21st century information age”, with some consum... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Happy Earth Day? No, Let's Get Angry! by Peter Judge

Explore Views and Opinions on Green IT (Apr 22 2012)

...ce then, I’ve seen annual announcements of green awards and initiatives, and always some anger from Greenpeace. This year is no different. The Uptime Institute announced a set of Green Enterprise IT awards hono......ed a set of Green Enterprise IT awards honouring, some very different Green IT approaches including Facebook for its Open Compute project (sharing custom-built server designs) and Bell Canada for achieving a ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Uptime Institute

Top 5 Data Center Stories, Week of April 20

Explore Data Center Knowledge (Apr 21 2012) Construction , Cloud Computing

...cap of five noteworthy stories that appeared on Data Center Knowledge this past week. Enjoy! Apple: Greenpeace’s Cloud Math is Busted – Apple says it will use 20 megawatts of power at full capacity in its North......ine and has begun serving live traffic, the company said Thursday. The new server farm will provide Facebook with additional IT capacity to support its growing audience of more than 850 million users ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Data Center Knowledge

NC Facebook Data Center Officially Goes Online

Explore DailyTech (Apr 20 2012) Construction

... of the world's most energy efficient data centers in your backyard." It's a funny coincidence that Facebook's Forest City data center is online only days after independent environmental organization Greenpeace released a report that exposed huge tech companies' use of clean and dirty energy. Facebook was on that list with a 36.4 percent Clean Energy Index score. Greenpeace also said Facebook had 39.4 percent coal ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Intel

Apple will invest $250M in new Oregon data center

Explore AppleInsider (Apr 20 2012) Construction

Comment Mentions:   Apple   Greenpeace   Facebook

Apple and Greenpeace in War of Words over Dirty Clouds

Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

...heir fast-growing cloud computing infrastructures. In a move that is reminiscent of its tussle with Facebook over its first-ever data center build in Prineville, Ore., Greenpeace has zeroed in on clean energy's boogeyman, coal. "Apple, Amazon and Microsoft are powering their gr... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

...m Cook - As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of your companies as laggards at improving the environmental friendliness of......rs that drive your cloud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power. “Three of t... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace's clean cloud push: Hey, they've got a point

Explore Technology News (Apr 20 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Wind , Cloud Computing

...s to expand as more mobile devices get online. Black balloons=dirty air from coal-powered energy in Greenpeace campaign in Seattle. (Credit: Greenpeace) As such, data centers can and should be efficient. Leading companies -- Facebook, Google, Microsoft, etc. -- have done a lot of innovation over the past few years and spent lots ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

...ow much electricity it uses, and that electricity demand will triple by 2020. This magnitude drives Greenpeace to highlight companies like Google, Yahoo and Facebook that lead the way by moving toward powering their clouds with clean energy, as well as companies t... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

Greenpeace has kicked off a 'name-and-shame' campaign to pressure major cloud vendors to disclose carbon emiss......ned in the report. How service providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranke... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Web Host TurnKey Internet to Open Green Data Center in New York State

Explore Web Host Industry Review (Apr 18 2012) Construction , Cloud Computing

...ing space is obviously a hot topic, as data center demand continues to increase. Earlier this week, Greenpeace published its “How Green is Your Cloud” report, which saw Amazon and Facebook receive low ratings. In addition to the new data center, Turnkey also recently installed an advance... (Read Full Article)

Comment Mentions:   Greenpeace   Amazon.com   Intel

Apple contests Greenpeace's coal-fired data center claims

Explore macworld.com (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fossil Fuel , Fuel Cell

...full capacity, the facility will draw about 20 megawatts of electricity, not the 100 megawatts that Greenpeace alleged, according to an Apple spokeswoman. In its report, Greenpeace charged that Apple is “finding itself behind other companies such as Facebook and Google” because of a lack of transparency and commitment to renewable energy. Facebook was noted for its Swedish data center, powered entirely by renewable energy, and Google received hi... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com