A more sustainable cloud through transparency & change

Explore GigaOM (13 hours, 58 min ago) Construction , Power and Cooling , Fuel Cell , Solar

... go with 3G and 4G data connections have meant that 2007’s figure really no longer applies. However Greenpeace’s 2010 report “Make IT Green,” predicts the demand for data center electricity will more than tripl......el cell device on site in Maiden, NC. The industry is starting to sit up and listen. A company like Google, Amazon, Facebook or Apple has enormous clout in the areas they operate. These ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple's iCloud Data Center to Use Only Green Power

Explore eweek.com (May 19 2012) Construction , Fuel Cell , Geothermal , Solar

Apple, a recent target of Greenpeace for its reliance on coal energy to power its data centers, is making a push to bring renewable and ......ort entitled “How Green Is Your Cloud,” criticized Apple for lagging behind other tech giants, like Google and Facebook, due to its use of coal-generated power. In conjunction with the release of the report... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Are IT Data Centers Emerging as a 'Killer App' for Green Power? Part 1

Explore Renewable Energy World (May 18 2012) Construction , Emissions , Fossil Fuel , Wind , Cloud Computing , Servers

Last month, Greenpeace launched a series of coordinated protests at Amazon, Apple and Microsoft locations to draw attentio......gy from the wind farms are provided to the local electric grid and sold to the local utility, while Google retains the renewable energy certificates (RECs) and applies them to energy used at their data cent... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

In praise (yes praise) of the data center big boys by Doug Mohney

Explore Views and Opinions on Green IT (May 16 2012)

Having been tarred and feathered on numerous occasions in Greenpeace drive-by PR papers, Facebook, Google and Microsoft are actually making forward progress in the battle to cut carbon emission.  But quiet... (Read Full Article)

Comment Mentions:   Greenpeace   Google   Facebook

iCloud Revamp May Introduce Social Features

Explore TechWeekEurope UK (May 15 2012) Fuel Cell

...ad invested more than $500 million (£311m) in the Maiden data centre. Green data centre This April, Greenpeace lumped Apple with Amazon and Microsoft in a report on cloud solutions, calling out the trio for pow......m expects Apple to sell 6.3 million iPods during the June quarter and 4.5 million Macs. Do you know Google’s secrets? To find out, take our quiz. (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Microsoft gets earth-friendly, goes carbon neutral

Explore Technology News (May 9 2012) Construction , Fossil Fuel , Cloud Computing

...ill purchase renewable energy and carbon offsets," Turner said. Leading tech companies, like Apple, Google, Facebook, Amazon, and Microsoft, use massive amounts of energy, electricity and power. Greenpeace estimates that some individual data centers consume as much electricity as 180,000 homes. The overa... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple is (finally) confirmed as Bloom Energy's customer

Explore GigaOM (Apr 30 2012) Construction , Power and Cooling , Emissions , Fuel Cell , Solar

...latest figures. Apple is also building an adjacent 20 MW solar panel farm at the data center. While Greenpeace has given Apple low marks for building its data center in North Carolina, where the grid has a lot ......(gas emitted by decomposing organic waste). An increasing number of Internet companies, like Apple, Google and Microsoft, are experimenting with turning to biogas as an emerging source to power part of thei... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Apple promises to build 100 percent green data center

Explore Ubergizmo (Apr 27 2012) Construction

You’ve probably read our previous post a few days ago about Greenpeace’s claim that Apple is using “dirty” 19th century coal energy to power its plant that hosts iCloud (......nge and the continuous depletion of natural resources, Apple is facing a new challenge, not against Google or Microsoft, but with apolitical organizations backed up by customers who care about these issues.... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Green Data Centers: Is It Worth Running a “Losing” Race?

Explore Triple Pundit (Apr 26 2012) Construction , Cloud Computing

...transition to zero-emissions, or zero-carbon, green economies. Environmental organizations, such as Greenpeace, have alternately held up the world’s largest IT companies and data center operators, including App......ve alternately held up the world’s largest IT companies and data center operators, including Apple, Google and Microsoft, for public applause or chastisement based on their energy usage, energy policies and... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

What you need to know about data centers & biogas

Explore GigaOM (Apr 22 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Cloud Computing

...ent plant or landfill site, and the data center will directly use the biogas produced at the plant. Google has also been researching — and has partly funded — a biogas project in North Carolina, but Google isn’t specifically connecting that to a data center. eBay has Bloom Energy fuel cells using biogas ......k up a lot of power. Companies like Apple and Amazon have been criticized by environmentalists like Greenpeace ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Apple and Greenpeace Trade Blows in Data Center Grudge Match

Explore Wired News (Apr 21 2012) Construction , Power and Cooling , Fuel Cell

Call it the battle of Maiden. This week, Apple and Greenpeace traded very public barbs over how much clean power is used by Apple’s $1 billion state-of-the-art d......mitment from Apple to keep buying renewable energy, even as it expands the data center. That’s what Google has done, he says. “They’ve actually put data centers in locations where the grid’s not very green,... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Apple and Greenpeace in War of Words over Dirty Clouds

Explore Datamation (Apr 20 2012) Construction , Power and Cooling , Fossil Fuel , Fuel Cell , Cloud Computing

...es are guilty of the same. In the organization's "How Clean is Your Cloud?" report (PDF), Facebook, Google and Yahoo! are hailed for their efforts to power their clouds from renewal energy sources. Greenpeace took aim at Apple, Microsoft and Amazon over how the companies are powering the data centers that h... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

...m Cook - As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of your companies as laggards at improving the environmental friendliness of......ive your cloud computing operations. It says that compared to other big IT companies like Facebook, Google and Yahoo, you use too much coal and nuclear, and not enough “renewable” power. “Three of the large... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace's clean cloud push: Hey, they've got a point

Explore Technology News (Apr 20 2012) Construction , Carbon Footprint , Fossil Fuel , Fuel Cell , Wind , Cloud Computing

...s to expand as more mobile devices get online. Black balloons=dirty air from coal-powered energy in Greenpeace campaign in Seattle. (Credit: Greenpeace) As such, data centers can and should be efficient. Leading companies -- Facebook, Google, Microsoft, etc. -- have done a lot of innovation over the past few years and spent lots of money... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Gives Apple a Valuable Lesson in Stakeholder Engagement

Explore Triple Pundit (Apr 20 2012) Construction , Fuel Cell

...ow much electricity it uses, and that electricity demand will triple by 2020. This magnitude drives Greenpeace to highlight companies like Google, Yahoo and Facebook that lead the way by moving toward powering their clouds with clean energy, as... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple and Greenpeace Trade Blows in Data Center Grudge Match [Apple]

Explore Gizmodo, the Gadget Guide (Apr 19 2012) Construction , Power and Cooling , Fuel Cell

# apple Call it the battle of Maiden. This week, Apple and Greenpeace traded very public barbs over how much clean power is used by Apple's $1 billion state-of-the-art d......mitment from Apple to keep buying renewable energy, even as it expands the data center. That's what Google has done, he says. "They've actually put data centers in locations where the grid's not very green,... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

... report. How service providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranked high in Greenpeace’s overview, but more recent investments in Taiwan, Singapore and Hong Kong raised questions over th... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple Defends Its Data Centers Against Greenpeace Report

Explore redorbit.com (Apr 18 2012) Construction , Carbon Footprint , Cloud Computing

Defending itself from claims from Greenpeace, Apple has disclosed information about the amount of energy consumed at its North Carolina data cen......y for moving their headquarters from globally friendly Sacramento to coal-hungry Atlanta. Yahoo and Google, on the other hand, earned bonus points for their pursuit of clean and renewable energy sources. Ac... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Apple contests Greenpeace's coal-fired data center claims

Explore macworld.com (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fossil Fuel , Fuel Cell

...full capacity, the facility will draw about 20 megawatts of electricity, not the 100 megawatts that Greenpeace alleged, according to an Apple spokeswoman. In its report, Greenpeace charged that Apple is “finding itself behind other companies such as Facebook and Google” because of a lack of transparency and commitment to renewable energy. Facebook was noted for its S... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace protesters target Apple's Ireland HQ

Explore Macworld UK (Apr 18 2012) Power and Cooling , Fossil Fuel , Fuel Cell

Protesters from Greenpeace have targeted Apple's European HQ in Cork, Ireland, to publicise its How Clean is your Cloud report......ow Clean is Your Cloud report, Apple is "finding itself behind other companies such as Facebook and Google" because of a lack of transparency and commitment to renewable energy. Facebook and Google, however, were praised by the environmental organisation for their use of renewable energy sources.... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Amazon Receives Failing Grade in Greenpeace “How Green is Your Cloud” Report

Explore Web Host Industry Review (Apr 18 2012) Construction , Fossil Fuel , Cloud Computing

... adequate regard to source of electricity, and rely heavily on dirty energy to power their clouds,” Greenpeace said in its report. “Yahoo and Google both continue to lead the sector in prioritizing access to renewable energy in their cloud expansio... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace slams Amazon over green datacentre efforts

Explore ZDNet UK (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fuel Cell , Solar , Cloud Computing

...gy efficiency within the sector, but also the need to move our energy sources to renewable energy," Greenpeace wrote. "Google has made significant efforts to increase the company's transparency. This is a great step forward t... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says

Explore environmentalleader.com (Apr 18 2012) Construction , Carbon Footprint , Fossil Fuel , Cloud Computing

...w Clean is Your Cloud?, compares energy choices from global IT and internet giants including Apple, Google and this year’s top performer, Yahoo. Greenpeace estimates that just four percent of Salesforce’s used power is drawn from renewable sources – less ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

How Clean is Your Cloud? - Apple responds

Explore Greenpeace UK (Apr 18 2012) Construction , Power and Cooling , Fuel Cell , Solar , Cloud Computing

...t time that the data center would consume about 20 million watts at full capacity — much lower than Greenpeace’s estimate, which is 100 million watts. In territory served by Duke, a million watts is enough to p...... be a part of the solution to old-fashioned problems like emissions from coal. Some companies, like Google, Yahoo and Facebook are already doing that, by taking steps to move toward powering their ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com