In praise (yes praise) of the data center big boys by Doug Mohney

Explore Views and Opinions on Green IT (May 16 2012)

Having been tarred and feathered on numerous occasions in Greenpeace drive-by PR papers, Facebook, Google and Microsoft are actually making forward progress in the batt......decades before we understand all the consequences, but hardware manufacturers such as AMD, Dell and IBM are paying attention and building hardware to Facebook/Open Compute specs.  You may one day find th... (Read Full Article)

Comment Mentions:   Greenpeace   Google   Facebook

Greenpeace questions the green in clouds

Explore ITworld (May 1 2012) Construction , Fuel Cell , Solar

Okay, so I mentioned yesterday, in this blog, about Greenpeace’s new report, “How Clean is Your Cloud?” It’s a comprehensive report on the energy consumption and ...... Energy Index was a paltry 15.3 percent (for the record, others had lower scores, including Amazon, IBM, Oracle, Microsoft, and Salesforce.com), but had the highest usage of coal at 55.1 percent. Apple g... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Letter to Ballmer, Bezos, Cook: Go to Iceland

Explore SmartPlanet (Apr 20 2012)

...m Cook - As CEOs of Microsoft, Amazon and Apple, you’re probably aware that the environmental group Greenpeace this week branded each of your companies as laggards at improving the environmental friendliness of...... citing, energy efficiency and greenhouse gas mitigation and renewable advocacy. It actually grades IBM, Oracle and Salesforce as worse than the three of you on its list of 14 IT giants. But it singles o... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Cloud's dirty laundry to be aired by Greenpeace

Explore crn.com.au (Apr 18 2012) Construction , Emissions , Fossil Fuel , Fuel Cell

... service providers fare The report looks at Amazon Web Services, Apple, Dell, Facebook, Google, HP, IBM, Microsoft, Oracle, Rackspace, Salesforce, Akamai, Twitter and Yahoo. Google ranked high in Greenpeace’s overview, but more recent investments in Taiwan, Singapore and Hong Kong raised questions over th... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Amazon Receives Failing Grade in Greenpeace “How Green is Your Cloud” Report

Explore Web Host Industry Review (Apr 18 2012) Construction , Fossil Fuel , Cloud Computing

Environmental organization Greenpeace announced on Tuesday it has published its “How green is your cloud” report, which gave Amazon a fai...... engage their communities. Other companies assessed in the report were Rackspace, Akamai, Dell, HP, IBM, Oracle, Salesforce, Twitter and Yahoo. Talk Back: Are you currently using a data center powered by... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace slams Amazon over green datacentre efforts

Explore ZDNet UK (Apr 18 2012) Construction , Power and Cooling , Carbon Footprint , Fuel Cell , Solar , Cloud Computing

In the How green is your cloud report, published on Tuesday, Greenpeace slammed Apple, Amazon and Microsoft for the meagre amount of clean energy their datacentres use and......n management associated with data consumption." The other companies assessed were Akamai, Dell, HP, IBM, Oracle, Rackspace, Salesforce, Twitter and Yahoo. A thought. Many years ago, after decades of dedi... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says

Explore environmentalleader.com (Apr 18 2012) Construction , Carbon Footprint , Fossil Fuel , Cloud Computing

...15.3 percent in 2012. Apple now has the fifth-lowest score in the report. It leapfrogged Microsoft, IBM and Amazon. Home » Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says April 18, 2012 Salesforce Worst of ‘Dirty’ Cloud Companies, Greenpeace says Cloud click to enlarge Related Stories Apple Worst of ‘Dirty’ Cloud Companies, Greenpeace Says Service Neutralizes Emissions from Websites Apple Quietly Plans Solar Array for $1bn Data Cent... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Amazon, Microsoft low on Greenpeace clean-energy 'cloud' index

Explore The Seattle Times (Apr 17 2012) Construction , Carbon Footprint , Emissions , Fossil Fuel , Wind , Cloud Computing

...ydroelectric, geothermal. Based on those criteria, Yahoo, Dell, Google and Facebook rank highest in Greenpeace's "clean energy index." Companies ranking the lowest: Salesforce.com, Oracle and IBM. Amazon, Microsoft and Apple are in the next-lowest group, according to Greenpeace's clean-energy index. Growing cloud The report comes at a time when more and more people are turnin... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Google Tops Greenpeace's Cool IT Rankings

Explore EnterpriseNetworkingPlanet (Feb 8 2012) Construction , Carbon Footprint , Fuel Cell , Wind

...m, but Google has another reason today to gloat. It was just ranked as the greenest tech company by Greenpeace in its latest edition of its Cool IT Leaderboard. This time, Google "wrested control" of the top sp......December 2010's list and placed second this time around. Ericsson and Fujitsu tied for third place. IBM and HP round out the top 10 at ninth and tenth place, respectively. Key ... (Read Full Article)

Comment Mentions:   Greenpeace   Google   Cisco

Greenpeace Puts Google, Cisco, Fujitsu at Top of Green IT Rankings

Explore GreenBiz.com (Feb 7 2012) Construction , Solar , Cloud Computing

...rease in the quantity and strength of energy solutions offerings from many companies such as Cisco, IBM, Ericsson and Fujitsu," Greenpeace writes in the intro to the report, "we also see a significant reduction in policy advocacy to chang... (Read Full Article)

Comment Mentions:   Greenpeace   Fujitsu   Google

Facebook and Greenpeace Make Peace on Renewable Energy

Explore Web Host Industry Review (Dec 15 2011) Fossil Fuel , Cloud Computing

...itment to renewable energy raises the bar for other IT and cloud computing companies such as Apple, IBM, Microsoft, and Twitter," Casey Harrell, senior IT analyst for Greenpeace International said in a statement. ''The Facebook campaign proved that people all over the world wa... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Greenpeace International

Greenpeace, Facebook Announce Truce

Explore Data Center Knowledge (Dec 15 2011) Fossil Fuel , Cloud Computing

...nt to renewable energy raises the bar for other IT and cloud computing (8) companies such as Apple, IBM, Microsoft, and Twitter,” said Casey Harrell, Senior IT Analyst for Greenpeace International. ”The Facebook campaign proved that people all over the world want their social netwo... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Greenpeace International

Academia, industry team up for better green data centers - By Doug Mohney

Explore Views and Opinions on Green IT (Nov 9 2011)

...presenting the entire supply chain for data centers" have signed up as members including Microsoft, IBM, Facebook, Commscope, Bloomberg, General Electric, Corning Inc., Endicott Interconnect Technologies......and Steel Orca; it's very cool that Facebook (much berated by coal-and-nuclear-powered-server using Greenpeace) keep bubbling up on its own when it comes to greener data centers and energy efficiency. Everyon... (Read Full Article)

Comment Mentions:   Greenpeace   National Science Foundation   General Electric

Green Q&A: What impact does online time have on the environment?

Explore Home - San Jose Mercury News (Oct 29 2011) Carbon Footprint , Cloud Computing , Servers

...our life on Google is zero." In an April 2011 report titled "How Dirty Is Your Data?" the nonprofit Greenpeace examined energy sources for the 10 largest IT companies involved in cloud computing, finding Apple,......gy sources for the 10 largest IT companies involved in cloud computing, finding Apple, Facebook and IBM especially guilty of getting significant amounts of power from coal-fired power plants. (Facebook h... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

What's behind Iceland's first major data center

Explore ITworld (Oct 14 2011)

... continues to grow, so will the amount of energy required to power data centers. Organizations like Greenpeace (see their “Dirty Data Campaign”) have already been active in trying to mobilize consumer and inves......How to manage a mess of cables Will Tomas has just joined ITworld Darius Damalakas commented on Has IBM kicked OpenOffice.org to the curb? kburns asks Should I opt my brand and other trademarks out of ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Iceland

Google keeps its Googlers going via green buildings

Explore siliconrepublic.com (Aug 19 2011) Power and Cooling , Carbon Footprint , Solar

Comment Mentions:   Apple   Greenpeace   Amazon.com

Adopt 'right balance' for green clouds

Explore zdnetasia.com (May 23 2011) Carbon Footprint , Fossil Fuel , Solar , Wind , Cloud Computing

...f service delivered to internal or external users, Carter said. The analyst's comments come after a Greenpeace report revealed that servers in date canters are predominantly running on "dirty", non-renewable en......t's developers? http://t.co/qtCBEzd Sony subsidiary So-net reports data breach http://bit.ly/lfhKmd IBM launches Hadoop-based analytics software - ZDNet Asia http://bit.ly/lt5wFN Thai Blytes blog by Jon ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

Facts and Figures Behind Greenpeace’s Green Data Center Report

Explore GigaOM (Apr 26 2011) Monitoring

What are the facts and figures behind Greenpeace’s big data center report card last week? While much of the coverage of the report focused on the A-......erage of the report focused on the A-to-F grades ranking Apple, Facebook, Google, Yahoo, Microsoft, IBM and others, the report also laid out some broad categories where IT giants can be lauded for doing ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Google

greenpeace shifts its sights to apple - by Peter Judge

Explore Views and Opinions on Green IT (Apr 25 2011)

...s carry on much as before, But the day saw a shift in the ongoing PR war over data center energy. Greenpeace’s report, How Dirty is your Data ranked ten leading cloud IT companies according to how “dirty” ele......the data centers of ten companies altogether - the full roster is Google, Facebook, Yahoo, Twitter, IBM, Microsoft, HP, Akamai and Amazon. I think there are three interesting side issues thrown ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

Greenpeace Study Targets "Dirty Power" in Cloud Computing

Explore Web Host Industry Review (Apr 21 2011) Fossil Fuel , Cloud Computing

...top criterion for locating new infrastructure and is not transparent in disclosing its energy use." Greenpeace Study Targets "Dirty Power" in Cloud Computing * By Justin Lee, April 21, 2011 * + Tweet + + A scre......class recognition for transparency, Yahoo! had the strongest infrastructure siting policy, and IBM and Google demonstrated the best overall approach to reduce their current footprints. Cook argues t... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Amazon.com

GreenWise poll: will 2011 be significant for green business?

Explore Green Wise (Jan 12 2011) Construction , Cap and Trade , Carbon Tax , Emissions , Fossil Fuel , Wind

...t and potentially devastating brand assassination campaigns – only in the past weeks in response to Greenpeace's investigation into its tinned tuna, Tesco announced a complete U-turn to achieve 100 per cent 'po...... no doubt rise considerably. Energy efficiency & smart technology Jon Bentley, Smarter Energy lead, IBM Global Business Services UK&I: I'm optimistic and believe this year will be significant for the fut... (Read Full Article)

Comment Mentions:   Greenpeace   Forrester Research   Europe

Nov. 19: What We're Reading About the Cloud

Explore GigaOM (Nov 19 2010) Servers

...e real shifts in architectures, even for relatively cutting-edge technologies. Today, for instance, IBM Research announced a Hadoop Distributed File System alternative, ZT has an ARM-based server on the ......rom Ecotrope) The reality is that it doesn’t matter which data center is greener — what matters to Greenpeace is that neither is really green. There’s something to the argument that energy efficiency is a red ... (Read Full Article)

Comment Mentions:   Greenpeace   Data Center Knowledge   Facebook

Who's the leader of the pack? The power of green awards. By Peter Judge

Explore Views and Opinions on Green IT (Nov 1 2010)

It must be the time of year for lists of green tech companies. No sooner does Greenpeace publish its Guide to Greener Electronics, than WWF publishes a report on Low Carbon Leadership in t......vited 28 big ICT players and persuaded 19 to actually take part. It’s not much of a surprise to see IBM at the top of the list - given the company’s very public support for ... (Read Full Article)

Comment Mentions:   Apple   Greenpeace   Nokia

Green:Net 2010

Explore TreeHugger (Apr 30 2010) Carbon Footprint

Greenpeace is all about making companies who talk the talk actually walk the walk, especially when it comes to......t just isn't living up to its potential. Following up behind Cisco was Ericsson with a score of 53, IBM with 42, and HP with 41. Google and Microsoft - who had a panel at Green:Net discussing how they're... (Read Full Article)

Comment Mentions:   Greenpeace   Cisco   IBM